This year the Detroit Auto Show
didn't just celebrate the automobile, it celebrated how we find out
about the automobile, too. Partnering The One Club, this year introduced
the 2014 One Show Automobile Advertising of the Year Award to Cobo
Hall, celebrating winners in five different categories of advertising:
broadcast television, online, interactive, experiential, and
print/outdoor. Winners in those categories were judged by 50 creative
directors and journalists, while a Public Choice category was chosen
from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
Source: Autoblog
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