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Sunday, December 7, 2014

2015 Honda Accord Among "10Best" Cars of 2015


According to “Car and Driver” magazine, there are approximately 150 new cars from which consumers can choose these days, which can certainly create an overwhelming experience for an uninformed person. Luckily, “Car and Driver” goes to great lengths every year to put out its eagerly-anticipated “10Best” list, which looks at vehicles under $80,000 that deliver the most value, boast the most strengths and offer the smoothest drives.

For the 29th consecutive year, the Honda Accord was put on the list.

Friday, December 5, 2014

Honda Debuts ‘Throwback Toy Tunes’ Social Media and Philanthropic Effort for Happy Honda Days

  • Three well-known charities are each matched with a unique, classic toy-themed social video to compete for views to win the top prize
  • Continuation of annual multiplatform campaign featuring past popular toys such as Skeletor and Gumby
Building on the fun and interest in the Happy Honda Days campaign, Honda is launching three social videos featuring favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Honda will donate a total of $100,000 benefitting three charities including the Children's Hospital of Orange County, the Little League® Urban Initiative and the Pediatric Brain Tumor Foundation. Each video has a charity associated with it, and the video that garners the most views through December 21 will win a grand prize of $50,000 for that charity, and the other two charities will each receive a $25,000 donation.
At the end of each video, the toys urge viewers to share their video in hopes of winning the grand prize for the affiliated charity. The charities will also use their own social media channels to promote their respective videos in an effort to gain the most views.
"Honda is committed to being a company that society wants to exist. And we are dedicated to giving back and bringing joy to people's lives," said Susie Rossick, senior manager at American Honda Motor Co., Inc. "There is no better holiday gift than helping the efforts of the Pediatric Brain Tumor Foundation, Little League Urban Initiative and Children's Hospital of Orange County and having some fun in social media while we're at it."
Paid media amplification for "Throwback Toy Tunes" includes video pre-roll and paid social activation. User engagement is a key metric, and the approach is to align with 80s nostalgia, toys and toy manufactures content across multiple channels.
The integrated Happy Honda Days campaign launched with seven spots on TV in November paying homage to popular toys throughout various decades and included extensive digital, print, POP and radio placements. And on Cyber Monday, the campaign continued its irreverent tone with a #Skeletakeover when Skeletor took over the Honda Twitter channel to broadcast his evil messages.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has the longest-lasting cars1 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
1Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

Source: Honda Media Newsroom

Monday, December 1, 2014

2016 Honda HR-V Los Angeles Auto Show Debut Set to Soundtrack From SoCal Musicians "Two Friends" with "Breach the Summit"


Honda debuted the all-new 2016 Honda HR-V crossover SUV at the Los Angeles Auto Show. To celebrate all of the Honda-goodness that the HR-V embodies, from its dynamic and refined exterior styling and class leading fuel economy to its unmatched interior space and functionality and of course, its fun to drive spirit, the debut was paired with an energetic soundtrack from some of Southern California's most on-the-rise dance/indie pop music artists.
"Our Names is Lights," by Two Friends with Breach the Summit, hailing from Los Angeles and Irvine, California, respectively, set the tone for today's highly-anticipated all-new Honda HR-V reveal. The track features the unique blend of Two Friends' emotional progressive house sound with Breach the Summit's indie pop vocals. To hear "Our Names in Lights," visit http://www.youtube.com/watch?v=iWcXDfKLguk or https://itunes.apple.com/us/album/our-names-in-lights-feat./id915023597.
More information on these rising stars in the SoCal music scene can be found at: http://www.twofriendsmusic.com/ and http://www.breachthesummit.com/.
More information on the all-new 2016 Honda HR-V can be found at: http://automobiles.honda.com/hr-v/.
Two Friends
With millions of views across YouTube, Soundcloud, and Spotify, two #1 tracks on the Hypem aggregator under their belt, as well as support from big names in the dance music world such as Krewella, Nari & Milani, Sidney Samson, Matisse & Sadko, Felix Cartal, BPM on Sirius XM Radio and more, Two Friends show no sign of slowing down.
Now, their unique blend of emotional progressive house fused with electro and acoustic elements continues to offer a refreshing and memorable experience for music lovers. Their most recent original release, "Our Names In Lights," is the first in a string of many new songs coming out this fall. They are, Two Friends.
Breach the Summit
Irvine, California-based indie pop band Breach The Summit features Olen Kittelsen (vocals/drums), Sam Beresford (keyboards/piano), Jacob Berger (guitar/backing vocals), and Kody Buxton (bass/backing vocals).
Honda and Music
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation's most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour's headlining artist customizes a Civic vehicle for one lucky tour fan to win.
In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker's festival activations have included a Honda-sponsored stage with performances by some of the festivals' best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. Honda's music festival partnerships have become part of the Honda Stage music program which began with The Governors Ball in New York June 6-8, and continued through the summer at Music Midtown in Atlanta September 19-20 and triumphantly returned to Austin City Limits Music Festival the first two weekends in October.
In 2014, Honda launched Honda Stage, a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
1 Based on Model Year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.
# # #

Source: Honda Media Newsroom

Wednesday, November 26, 2014

Honda HR-V Debut – 2014 LA Auto Show Remarks

John Mendel:
Good morning everyone and thanks for joining us.
We have a lot of great news to share with you today. I know you're all here to witness the arrival of an all-new Honda crossover that will strengthen our light truck offerings, but before we get to that, we have some other important news we'd like to share.
It's been a banner year for the industry, and an exceptionally strong year for Honda. The video you just saw highlights our strength in light trucks with the 2015 CR-V picking up Motor Trend's Sport Utility of the Year award just last month. We've also picked up some valuable hardware from some influential industry players like KBB, ALG and Edmunds.
Today, Automobile Magazine named the all-new Honda Fit to its list of ALL STARS. And, as we speak, Car and Driver magazine is announcing its list of the 10 Best cars in America, which for a record-breaking 29th time includes the Honda Accord. It's all exciting news for the Honda brand.
And, we're in contention for even more accolades before the year is out, with Fit making the list for North American Car of the Year. We are constantly looking forward in an effort to continue this type of momentum, strengthen our lineup and create new value for the next generation of customers.
And speaking of next generation, yesterday Google released its first Android Auto Developer Kit. Big news!
But what you might have missed is that Honda simultaneously launched a developer support program: Honda Developer Studio. This is both an online portal and a physical garage space in Silicon Valley, where developers work seamlessly with Honda R&D staff to integrate their apps with our vehicles, and be road-ready much more quickly.
You'll see Android Auto coming to several Honda products next year with a stream of new and unique apps to follow. Key members of the Honda Silicon Valley Lab are here and available to share more details with you after the press conference.
Now, continuing on our theme, you also may have seen some news about our Next Generation Fuel Cell Vehicle Concept, which was unveiled in Japan just a few days ago. And we will debut this vehicle in January at the North American International Auto Show in Detroit. This new concept builds upon Honda's real-world, on-the-road customer experience, gained through a decade of leadership in fuel cell development.
In support of this concept and the future of fuel cell vehicles, we are taking bold steps in the realm of hydrogen refueling infrastructure. Today, Honda is joining forces with First Element Fuel to provide $13.8 million in funding to further
expand and accelerate a network of public hydrogen refueling stations in California. This commitment adds considerable momentum to the future of fuel cell vehicles. And as we move closer to our own launch in 2016, we look forward to sharing more details on the next-generation Honda fuel cell car.
So, we have a lot of news to share, but today, the star of the show is the debut of an all-new compact crossover that further advances our light truck lineup. And here to tell you about it, is the senior vice president and general manager of the Honda Division, Jeff Conrad.

Jeff Conrad:
Thank you, John, and hello everyone!
As you can see, we remain steadfast and focused on the future in many, many areas. But we also have an incredible lineup right now, with a string of back-to-back strong sales years.
Looking at 2014, we're on track for an all-time sales record. And, as always, we've done that without deviating from our unique focus on retail sales to individual buyers, sold one customer and one car at a time.
Leading the way is the Honda Accord, on track to become the best-selling car in America with individual car buyers for the second straight year. But it's not only Accord. With great packaging, fuel economy, fun-to-drive performance and safety, four of our core models are once again on track to be the top retail-selling models in their respective segments.
With Civic and CR-V also on track to be the outright best-selling models in their classes, beating all comers, even those relying on high-volume fleet sales.
And CR-V will extend its lead as the outright best-selling SUV in America for not just the last year or two, but the past decade. Ten years, folks!
And together, the Accord, Civic and CR-V are, again, on their way to accounting for total retail sales of over one million units for a second straight year.
If you set aside full-size pickups, this is a feat completely unprecedented in our industry.
And we also are seeing strong momentum from our all-new third-generation Fit, which has turned in some impressive performances in the past two months, up 66 percent in September and 83 percent in October.
One of Fit's main strengths perhaps its greatest competitive advantage, is its incredibly spacious and versatile interior, made possible by its unique center-mounted fuel tank layout and versatile second row "Magic Seat."
Now, we're leveraging that same expertise in the U.S. production version of the all-new HR-V crossover we're unveiling today.
Like the Fit, the new HR-V will be the true benchmark vehicle in a new and growing segment and a strong volume performer in our lineup. But HR-V isn't just a great new product. Along with the just-launched CR-V, the HR-V heralds our step-by-step effort to grow the Honda light truck lineup.
It started with the freshened CR-V, which has undergone a major makeover for the 2015 model year, a mid-cycle refresh so significant that we earned the Motor Trend Sport/Utility of the Year title as John mentioned earlier.
Coming next year, will be the all-new Honda Pilot SUV that will redefine what is possible with an 8-passenger mid-size SUV. Further ahead, a completely reengineered Ridgeline pickup is in the works. And beyond that is the inevitable full design change for the Odyssey minivan.
This strong product cadence plays a major role in our future competitiveness and growth. It also creates a clear hierarchy for our SUV lineup. After all, we already have an outstanding hierarchy with our core passenger car lineup, from Fit to Civic to Accord.
Today, we are excited to introduce an all-new crossover that will complete an incredible and unbeatable lineup of SUVs. The gateway to CR-V and to Pilot will now begin with a versatile and dynamic all-new Honda vehicle.
Ladies and gentlemen, please welcome the 2016 Honda HR-V!
Here it is, the sleek, fun, fuel-efficient and extraordinarily flexible 2016 Honda HR-V crossover!
It's everything a small crossover should be with the dynamic sculpting and vibrant character lines of a sporty coupe, anchored in the confident, capable stance of an SUV. This efficient, fun-to-drive package is perfect for active lifestyle customers who need a capable vehicle that can meet the demands of daily driving, while providing the flexibility for weekend fun in the city, the country, the mountains or wherever their imagination leads them.
HR-V's dynamic styling wraps around one of the largest and most versatile cabins in its class, all courtesy of its space-efficient platform and reconfigurable Honda Magic seats.
Need to haul a bike or maybe a dog crate? HR-V's got you covered with more than 58 cubic feet of cargo space in Utility Mode. Two buddies and a pair of longboards? No problem in Long-Mode. Fichus tree for the living room?
I'd skip it. But, if you're determined, HR-V has Tall-Mode to get that job done.
The HR-V is a virtual Swiss Army Knife of capability, efficiency and versatility.
Speaking of efficiency, the HR-V crossover offers the kind of fun-to-drive spirit you can only get with a Honda, along with a 1.8-liter, 138-horsepower VTEC engine providing lively, direct and immediate response, whether mated to a sporty Honda CVT with "G-design shift" technology, or a slick-shifting 6-speed manual.
An available Real Time all-wheel-drive system also provides customers with an extra measure of all-weather traction and control for off road adventure.
The HR-V crossover also is designed to earn top collision safety ratings. And offers standard safety and driver-assistive features unmatched by any other vehicle in this rapidly growing class, including the availability of the popular Honda LaneWatch technology.
HR-V will not be out done when it comes to comfort and convenience, with a host of standard features not found anywhere else in this class. But the fun doesn't end there.
For customers who want even more, our Display Audio 7-inch touchscreen allows you to swipe, tap and pinch your way to the features and settings you desire, while Smart Entry with: Push Button Start, XM radio, Honda HD Digital Traffic and radio, Heated front seats, embedded GPS- Navigation, Paddle shifters and leather trim, all available features.
So, the all new HR-V crossover will deliver strong value for money. It's the complete package, benefitting from the best Honda has to offer: our packaging expertise, our innovative powertrains, our leading safety technology and, above all, Honda quality.
Finally, like every core model in the Honda lineup, HR-V will be built exclusively in North America. So, now, 100 percent of Fit, Civic, Accord, HR-V, CR-V, Pilot and Odyssey come from one of our 8 plants in North America. This, without a doubt, strengthens our ability to meet customer demand with great speed and efficiency.
The HR-V crossover is an incredibly compelling, sporty and value-packed new member of the Honda family. We're confident that our Honda customers are going to love it. It's unlike anything else on the market today, and more than just the new gateway to our SUV lineup, we think it will introduce a new generation of customers to the Honda brand.
Stay tuned for more information and pricing on the all-new HR-V as we get closer to its on sale date this spring. It's been a big news day for Honda, and we thank you for being part of it.
Now, I'd like to invite you all up on to the stage to get a closer look at the new Honda HR-V crossover.
Thank you all!

Source: Honda Media Newsroom

Saturday, November 22, 2014

2014 Honda Odyssey Remains the Only Minivan to Achieve Top Rating of GOOD in IIHS Small Overlap Frontal Test Earning a TOP SAFETY PICK+ Rating

  • Odyssey is the segment-leader offering top IIHS safety ratings since 2011
  • No other manufacturer has earned more TOP SAFETY PICK and TOP SAFETY PICK+ ratings than American Honda1
The 2014 Honda Odyssey is the only minivan to earn the highest possible ratings of GOOD in the Insurance Institute for Highway Safety's (IIHS) stringent small overlap frontal crash test and is a 2014 TOP SAFETY PICK+ designation when equipped with optional front crash prevention. The Honda Odyssey became the first minivan to earn the TOP SAFETY PICK+ rating in August of 2013. The IIHS created the small overlap frontal crash test to replicate what happens when the front corner of a car collides with another vehicle or an object such as a tree or utility pole.
"Honda's commitment to the safety of its customers is clearly demonstrated by the segment-leading safety ratings of the Odyssey," said Art St. Cyr, vice president of auto operations at American Honda Motor Co., Inc. "As the only minivan to offer the highest possible IIHS-rated protection in small overlap crashes, car buyers can look to the Honda Odyssey to securely and safely transport what's most important – their families."
Already the benchmark minivan in terms of fuel efficiency and innovative features, occupant safety for the 2014 Honda Odyssey is further enhanced through the next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The second-generation of the ACE™ body structure has also been applied to the 2014 Honda Accord Coupe and Sedan and the 2014 Civic Sedan models that previously achieved the TOP SAFETY PICK+ rating.
The next-generation ACE™ body structure improves frontal crash energy management through a wider range of offset and oblique collision modes. In addition, other body reinforcements work in tandem with the strengthened body structure to better maintain the occupant compartment volume during frontal collisions by providing additional crash energy pathways to help mitigate the forces transmitted to the passenger compartment.
Standard safety equipment on all Honda and Acura models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); dual-stage, multiple-threshold front airbags; and front side airbags.
While Honda has made structural improvements to the 2014 Odyssey, Honda also has applied a new type of side curtain airbag that includes a front chamber design providing additional protection in situations where occupants move in a more angled outboard trajectory, such as those that might occur in oblique or offset crashes.
The company also is offering advanced driver-assistive technologies such as LaneWatch™, Forward Collision Warning and Lane Departure Warning as available technologies to a broad segment of its product lineup. Also, Honda has applied rearview cameras as standard equipment to 100-percent of its vehicle lineup for the 2015 model year.
Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world's most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety.
1Based on 2014 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK and TOP SAFETY PICK+ ratings as of 11/20/14.

Source: Honda Media Newsroom

Friday, November 21, 2014

Honda Officially Debuts 2016 Honda HR-V

 Longtime Pacific Honda customers know that Honda is mostly in the business of fine-tuning its current batch of vehicles rather than constantly introducing loads of new ones every year, mostly because the models we currently sell have been so popular for so long with so many different types of customers.