Thursday, July 31, 2014

Honda to collaborate on open smart-charging for EVs

We're going to lead with General Motors here. GM is one of eight automakers working with 15 utilities and the Electric Power Research Institute (EPRI) at developing a "smart" plug-in vehicle charging system. Why did we start with GM? Because it's the first automaker whose press release we read that mentioned the other seven automakers. Points for sharing.

For the record, the collaboration also includes BMW, Toyota, Mercedes-Benz, Honda, Chrysler, Mitsubishi and Ford. The utilities include DTE Energy, Duke Energy, Southern California Edison and Pacific Gas & Electric.

The idea is to develop a so-called "demand charging" system in which an integrated system lets the plug-ins and utilities communicate with each other so that vehicle charging is cut back at peak hours, when energy is most expensive, and ramped up when the rates drop. Such entities say there's a sense of urgency to develop such a system because the number of plug-in vehicles on US roads totals more than 225,000 today and is climbing steadily.

There's a lot of technology involved, obviously, but the goal is to have an open platform that's compatible with virtually any automaker's plug-in vehicle. No timeframe was disclosed for when such a system could go live but you can find a press release from EPRI below.
Show full PR text
EPRI, Utilities, Auto Manufacturers to Create an Open Grid Integration Platform for Plug-in Electric Vehicles

PALO ALTO, Calif. (July 29, 2014) – The Electric Power Research Institute, 8 automakers and 15 utilities are working to develop and demonstrate an open platform that would integrate plug-in electric vehicles (PEV) with smart grid technologies enabling utilities to support PEV charging regardless of location.

The platform will allow manufacturers to offer a customer-friendly interface through which PEV drivers can more easily participate in utility PEV programs, such as rates for off-peak or nighttime charging. The portal for the system would be a utility's communications system and an electric vehicle's telematics system.

As the electric grid evolves with smarter functionality, electric vehicles can serve as a distributed energy resource to support grid reliability, stability and efficiency. With more than 225,000 plug-in vehicles on U.S. roads -- and their numbers growing -- they are likely to play a significant role in electricity demand side management.

The platform enables integration across multiple communication pathways, such as automated metering infrastructure (AMI), home area networks, building energy management systems, and third party entities that aggregate energy management services for commercial and industrial power customers.

Researchers anticipate that grid operators in the future may call on electric vehicles to contribute to grid reliability by balancing solar and wind generation, mitigating demand charges and providing ancillary services such as frequency regulation and voltage support.

Utilities and regional transmission organizations participating and supporting in the software and hardware development and demonstration include DTE Energy Company, Duke Energy, PJM Interconnection LLC, CenterPoint Energy, Inc., Southern Company, Northeast Utilities, Southern California Edison, Pacific Gas & Electric Company, San Diego Gas & Electric, Commonwealth Edison, TVA, Manitoba Hydro, Austin Energy, Con Edison and CPS Energy.

Auto manufacturers are American Honda Motor Co., BMW Group, Chrysler Group LLC, Ford Motor Company, General Motors Co., Mercedes-Benz Research & Development North America, Inc., Mitsubishi Motors Corporation, and Toyota Motor Engineering & Manufacturing North America, Inc.

"A key aspect of the platform's benefits will be giving customers flexibility and choices," said Dan Bowermaster, EPRI manager of Electric Transportation. "It can help the PEV customer determine the value of using their parked vehicle as a grid resource, and help the industry develop a convenient, user-friendly customer interface. We see this as the foundation for future developments to integrate PEVs with the grid."

Additionally, it could increase service reliability to customers by helping to mitigate the impact of strain on the grid during peak periods and could contribute to curbing greenhouse gas emissions. Utilities might benefit by better managing their loads and avoiding upgrades to infrastructure --savings that can be passed onto utility customers.

Sumitomo Electric will develop the core platform technology on the first phase of the project.

This software platform aligns with the Vehicle Grid Integration (VGI) Roadmap Initiative of the California Public Utilities Commission and the California Independent System Operator, as well as conforming with standards set by IEEE, IEC/ISO, and SAE, and Open ADR Alliance, making it globally applicable.

About EPRI:

The Electric Power Research Institute, Inc. (EPRI, conducts research and development relating to the generation, delivery and use of electricity for the benefit of the public. An independent, nonprofit organization, EPRI brings together its scientists and engineers as well as experts from academia and industry to help address challenges in electricity, including reliability, efficiency, affordability, health, safety and the environment. EPRI's members represent approximately 90 percent of the electricity generated and delivered in the United States, and international participation extends to more than 30 countries. EPRI's principal offices and laboratories are located in Palo Alto, Calif.; Charlotte, NC; Knoxville, Tenn.; and Lenox, Mass.

Source: Autoblog

Friday, July 25, 2014

Honda Financial Services Offers $500 Discount for College Grads

While college graduation parties aren’t typically quite as lavish and overwhelming as high school graduation parties as far as gifts are concerned, Honda Financial Services is interested in giving recent college grads a big, fat $500 gift. Really, it’s more of a congrats-on-graduating-and-getting-your-first-job gift, but a gift all the same.

Monday, July 21, 2014

Introducing Honda Stage

A huge, new movement in live music has begun. Honda Stage is a performance series with the biggest names and brightest stars in music, featuring live shows, exclusive videos, artist interviews, ticket sweepstakes, the Honda Civic Tour and more. Honda Stage has partnered with Live Nation, Clear Channel (iHeart Radio), REVOLT, YouTube and Vevo to create an awesome new platform to discover, share and enjoy music.

Subscribe to discover new music from #HondaStage:

 Find us on Facebook:

Follow us on Twitter:

Follow us on Instagram: Visit our website:

Source: Honda-Youtube

Sunday, July 20, 2014

Honda Speed Patrol: Enter for your chance to win!!

Used Honda Models Top IIHS List of Safe Cars for Teens

Few things are scarier for parents than having their kids get behind the wheel of a car, but the good news is that according to the Insurance Institute for Highway Safety, there are some vehicles that are much safer for those teens to drive than others. We here at Pacific Honda were very pleased to see that some of the best of them were Honda vehicles.

Thursday, July 17, 2014

Select Honda Pre-Owned Vehicles Recognized as Safer Choices for Teen Drivers by the Insurance Institute for Highway Safety (IIHS)

  • Certain model year Honda Accord, CR-V, Element, Odyssey and Pilot vehicles rated as some of the best pre-owned vehicles for teen driver safety
  • Honda is the most durable, longest lasting brand in its class
Several model years of Honda pre-owned vehicles have been recognized by the Insurance Institute for Highway Safety (IIHS) as part of its first-ever list of safer used vehicles for teen drivers. Research conducted by IIHS found that motor vehicle crashes are the leading cause of death among teenagers, and suggests that the type of vehicle driven has a big effect on the degree of risk. Further IIHS research showed many teens drive used vehicles lacking important safety technology, and, as a result, a list was compiled to help guide parents in making safer choices.
Honda pre-owned vehicles earning this first recognition from IIHS as among the best, safer choices for teen drivers under $20,0002 include the Honda Accord Sedan (2012 and later), Accord Coupe (2013-14), CR-V (2012 and later), Element (2007 and later) and Honda Odyssey (2011 and later). Additionally, the Honda Pilot (2006 and later) and the Honda Odyssey (2005-10) were included on the list of good choices for teen drivers under $10,0002.
"Enhancing the safety of our customers and the quality of our products is a top priority for Honda," said Art St. Cyr, vice president of product planning and logistics at American Honda. "Our long-term commitment to enhancing safety and durability makes Honda an ideal choice when shopping for safe, reliable transportation, new or pre-owned, for all drivers including teens."
For added piece of mind, customers choosing a Certified Pre-Owned Honda ( vehicle on this list from one of our authorized Honda dealerships, an extensive limited warranty is included. According to IHS Automotive vehicle registration statistics, Honda is the most durable, longest lasting brand in its class1.
Vehicles considered "best choices" for under $20,0002 have good ratings for side crash protection, good head restraints and seats for rear crash protection, and good roof strength to protect occupants in rollover crashes. Vehicles considered "good choices" for under $10,0002 have good or acceptable side crash protection and head restraints rated better than poor. If rated by the National Highway Traffic Safety Administration (NHTSA), the vehicles earn a 4 or 5 Star Overall Vehicle Score, for model years 2011 and later, or 4 or 5 Stars in the front and side crash safety tests for earlier models tested under NHTSA's old rating system.
All Honda vehicles on the list come equipped with standard Vehicle Stability Assist™ (VSA®) with traction control (what IIHS calls Electronic Stability Control or ESC) and provide good protection in moderate overlap front crash tests. According to IIHS, systems like Honda's VSA® reduce fatal single-vehicle crash risk by about half and fatal multiple-vehicle crash risk by one-fifth (see Status Report, June 19, 2010, at
Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs meant to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities in the U.S. and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. American Honda leads the industry for 2014 in third party crash test ratings with more models rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.
IIHS Best Used Car Choices for Teens Under $20,000: IIHS Good Used Car Choices for Teens Under $10,000:
Honda Accord Sedan (2012 and later) Honda Pilot (2006 and later)
Honda Accord Coupe (2013-14) Honda Odyssey (2005-10)
Honda CR-V (2012 and later)  
Honda Element (2007 and later)  
Honda Odyssey (2011 and later)  

Source: Honda Media Newsroom

Tuesday, July 15, 2014

Honda Fit Sweepstakes and Music Festivals

Honda is teaming up with your favorite music artists this summer to put on the best shows and give you a chance to win the all new Honda Fit, along with VIP tickets to this summer's music festivals. Check out the link below to enter for your chance to win.

You could be the lucky fan the travel and see bands like: Jack White, John Mayer, Zac Brown, Iggy Azalea, Fitz and the Tantrums, Lana Del Ray, Skrillex, Beck, Calvin Harris, Foster the People, Spoon and more!

Visit the Austin City Limits page:  and the Music Midtown page:  to see who else will be performing for this summer's concert series. You can also click here: to see who is on the Honda stage.  Don't forget to enter for your chance for the most epic music summer!!

Monday, July 14, 2014

Honda Vehicles To Feature Android Auto OS

 These days, nearly everybody has access to a smart device, whether it be an Apple iPhone or one of several different Android devices, which run an operating system developed by Google. Debating which of the two is better is a long-standing debate that has no easy answer, and now it appears as though the conversation will spill into the auto world, as both Apple and Google are developing versions of their mobile operating systems for cars’ infotainment systems.

Friday, July 11, 2014

HPD Announces Collegiate SAE Program

  • Student SAE programs now eligible to join the Honda Racing Line
  • Includes Formula SAE, Baja SAE and other SAE university programs
  • Provides access to Honda Racing Line products and services
Society of Automotive Engineers (SAE) collegiate-level programs will now be able to join the Honda Racing Line, giving them access to products and services offered by Honda Performance Development.
Universities operating SAE-affiliated programs, such as Formula SAE and Baja SAE can now apply for membership in the Honda Racing Line, gaining direct access to HPD-developed racing products, original equipment replacement parts and support specifically tailored to the motorsports competitor.
"We are delighted to be offering memberships in the Honda Racing Line to universities involved with collegiate-level SAE programs," said Jeff Barrow, HPD Manager of Commercial Motorsports.
"Both HPD and our parent company, American Honda, have long been associated with the SAE and the organization's student competitions. Many current HPD associates participated in Formula SAE and similar programs during their university years," Barrow added. "Now these programs will have access to our performance product lines as well as our talented technical support."
To join the Honda Racing Line, a university SAE program administrator can contact HPD to obtain an HPD Collegiate SAE Program Racing Product Purchase Agreement. Once completed and returned to HPD, the university program will be assigned a membership number providing access to HPD products and services.
For more information on the HPD Collegiate SAE program, contact Jeff Barrow, Manager, Commercial Motorsports, Honda Performance Development, Tel. 661-702-7845 or e-mail
About Honda Performance Development
HPD was founded in 1993 as the performance arm of American Honda Motor Company. Today, HPD offers a line of race engines and other motorsports products for track applications from karting and Quarter Midgets to Indy cars and prototype sports cars, showcasing "fun to drive" products for professional, amateur and entry-level efforts.
No other manufacturer has matched Honda's success in IndyCar open-wheel racing, which includes 210 race victories, 15 drivers' championships, six manufacturers' championships and 10 Indianapolis 500 victories from 2004-2014.
HPD's Le Mans prototype sports car racing efforts have resulted in more than 70 victories and multiple American Le Mans Series engine, chassis, team, and drivers' championships. HPD won the LMP2 title in the inaugural 2012 World Endurance Championship, and has twice won the LMP2 category at the 24 Hours of Le Mans.
For more information about HPD and the company's racing and street performance product lines, please visit

Source: Honda Media Newsroom

Wednesday, July 9, 2014

Honda Civic Named Among Best Cars for Young Drivers

There are sort of two philosophies that parents have when deciding on what car to buy for their teenage children. One school of thought is that it’s best to buy them something really cheap since they’ll either wreck it or fail to take care of it properly anyway, but we here at Pacific Honda think that sells these kids short. For that reason, we prefer the other school of thought, which believes a high-quality car is one worth taking care of, and with newer safety features they’ll be better protected if they do, heaven forbid, ever crash the thing.

Honda Vehicles to Seamlessly Integrate Android Smartphone Features with Android Auto

  • A Honda demonstration vehicle is on display June 25-26 at Google I/O, Google's annual developer conference in San Francisco, CA
  • Honda vehicles featuring Android Auto will debut in 2015; models and trims will be announced at a later date
  • Android Auto provides a seamless connection between compatible Android-powered smartphones and Honda's advanced, in-car connectivity systems
Building on a series of advancements aimed at improving the in-car technology experience for consumers, Honda will introduce select vehicles compatible with Android Auto™ in 2015. Honda is displaying a functional prototype at Google I/O 2014, the annual developer conference hosted by Google in San Francisco, CA. Honda and Acura models and trims compatible with Android Auto will be announced in the future.
To initiate Android Auto, Honda drivers will simply connect their compatible Android smartphone to the vehicle's USB port using the cable that came with their phone, allowing them to intuitively access supported apps and features using the car's in-dash display and voice controls. After connecting the compatible Android phone to their Honda vehicle, drivers will be able to "project" their smartphone experience onto the car's in-dash display, giving them access to apps and services that have been optimized for the vehicle environment.
"Honda's goal is to integrate the power and functionality of today's smartphones directly into our vehicles in a way that is seamless and intuitive for our customers," said Nick Sugimoto, senior program director for Honda Silicon Valley Lab. "By working collaboratively with Google and other technology companies, Honda will help millions of consumers around the world more easily and conveniently access their smartphones' content, data and features."
Honda is a founding member of the Open Automotive Alliance (OAA), a group of automakers and technology companies committed to bringing the Android platform to cars. The company's open innovation lab, Honda Silicon Valley Lab, spearheads Honda's global interactions with technology companies like Google, as well as developers, to create cutting-edge products and customer experiences.
Honda has been an industry leader in equipping its vehicles with technologies that support customers' efforts to be more alert drivers, including the early introduction of hands-free telephone functionality, wide application of back-up cameras to 100 percent of automobiles by model year 2015, as well as other features. Further, Honda is raising awareness of the dangers of distracted driving through initiatives like the Honda "#ThumbsUp" campaign, which launched in April 2014.
About Honda
Honda established operations in America in 1959, and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with a capital investment of more than $16.3 billion.
Based on its longstanding commitment to "build products close to the customer" Honda operates 16 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet light jet, using domestic and globally sourced parts.
Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2013, 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks.
A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production location for the next generation Acura NSX.
Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.

Source: Honda Media Newsroom

Monday, July 7, 2014

Honda Brand Wins an 2014 Best Retained Value® Award

  • Honda has highest projected residual value after five years among all brands
  • Honda earns a Best Retained Value® award three of the last four years
For the third time in four years, the Honda brand leads all non-luxury automotive brands in the Best Retained Value® Brand Awards, with the highest projected residual value after five years, expressed as a percentage of "cash" True Market Value® (i.e., True Market Value less applicable generally available customer cash incentives).
The Honda brand won the 2014 award with a projected residual value of 50.1% as the highest ranked non-luxury brand, while the 2014 Honda Civic and Odyssey earned 2014 Best Retained Value® vehicle award in the Compact Sedan and Minivan segments, respectively.
"Honda's industry leading quality, reliability and durability along with our focus on individual customers as opposed to fleet business, has again put Honda in the lead with respect to long-term value," said Jeff Conrad, senior vice president and general manager of the Honda Division. "This is indicative of our commitment to protect our customers investments and another reason why buying a Honda is always a smart choice."
Honda maintains the highest percentage of sales to individual customers among all non-luxury brands, eschewing bulk sales to government and corporate fleets. For the first quarter of 2014, four Honda models – the Accord, Civic, CR-V and Odyssey – led their respective segments in retail registrations, according to the latest available new-vehicle registration data from IHS Automotive.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z, Insight and FCX Clarity passenger cars along with the Pilot, Odyssey and CR-V sport-utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America. Honda has been producing automobiles in America for more than 30 years and currently operates 15 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda and Acura vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

Source: Honda Media Newsroom