Friday, July 24, 2015

Honda Introduces the Highest Tech Accord Yet in High Tech’s U.S. Hub—Silicon Valley

  • Upgraded 2016 Accord features one of the first applications of both Apple CarPlay® and Android Auto™ in a volume-produced vehicle
  • More dynamic styling, including first 19-inch wheels on Accord
  • Honda Sensing™ safety and driver-assistive tech available on all trims
  • New 7-inch Display Audio touchscreen interface
Honda introduced a refreshed 2016 Accord loaded with advanced technology in Silicon Valley today, the first time the company has launched a new vehicle in the U.S. tech hub. Coming to market in August, the 2016 Accord will be the first Honda model and among the first high-volume cars in the marketplace to feature both Apple CarPlay® and Android Auto™. These and other major upgrades to technology and features make it the most high-tech Accord ever.
The 2016 Accord Sedan and Coupe receive dynamic new styling, a new Display Audio touchscreen interface, and Honda Sensing™, the most comprehensive suite of safety and driver-assistive technologies in the midsize car class. The 2016 Accord also adds HD Radio®, heated rear seats, front and rear parking sensors, and a number of other new features and technology to be revealed in coming weeks. Details on the Accord Hybrid will be announced at a later date.
"Where else to introduce the most technologically advanced midsize sedan, the 2016 Accord, than in Silicon Valley," said John Mendel, executive vice president of the Automobile Division, American Honda Motor Co., Inc. "Customers want their vehicles to be more intelligently integrated with their smartphone-powered lives, and we are committed to delivering that experience starting with Accord, retail car buyers' most popular vehicle the past two years."
Exterior and Interior design
The 2016 Accord gets a major facelift with sportier, more sophisticated styling, front and rear. In front is a more sharply creased and intricately structured bumper fascia with outside edges that tuck into intake-like meshed areas that house new LED fog lights (Sport trim and above). A new aluminum hood features sharper character lines that meet up with a brighter, more expressive front grille. In the rear, the Accord gets restyled LED taillights and a similarly aggressive rear bumper fascia redesign.
While all models feature restyled wheels, the Accord Sedan (Sport and Touring trim) and Coupe (Touring, new for Coupe) get new, larger 19-inch wheels and tires. The Touring sedan also gets a new rear deck spoiler. All models, Coupe and Sedan, feature the expanded use of LED lighting – LED taillights for all models, LED headlights for the new Touring Coupe, and LED daytime running lights (DRLs) for Sport and above trims.
Honda Sensing™
All 2016 Accords also can now be equipped with Honda Sensing™, among the most comprehensive suite of advanced safety and driver-assistive technologies in the class. Honda Sensing includes a Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist (LKAS), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW) and Adaptive Cruise Control (ACC), and is available as a standalone option on all trims with the exception of Touring, where Honda Sensing is included as standard equipment.
Also, all 2016 Accords feature a standard Multi-Angle Rearview Camera and Expanded View Driver's Mirror and, for the first time, new auto high-beam headlights (Touring trim) that enhance nighttime visibility and driving convenience by defaulting to the high-beam setting and automatically switching to low beams when an oncoming vehicle is detected.
Display Audio with Apple CarPlay® and Android Auto™
The Accord audio and digital experience also is significantly upgraded with the application of a 7-inch Display Audio touchscreen interface featuring Apple CarPlay® and Android Auto, on EX and above trims, as well as available HondaLink™ Assist (e911) and HD Radio. The intuitive and easy-to-use capacitive touchscreen lets users swipe, tap and pinch—just like on a tablet or smartphone—to control the vehicle's audio system, display settings and other advanced features.
Apple CarPlay® and Android Auto are designed to support seamless smart phone integration and offer a multitude of new functions and features.
Apple CarPlay® takes the things you want to do with your iPhone while driving and puts them right on your car's built-in display. You can get directions, make calls, send and receive messages, and listen to music right from the touchscreen or by voice via Siri. Supported apps include Phone, Messages, Maps, Music and compatible third party apps. Apple CarPlay® is compatible with iOS 7.1 or later and iPhone 5 or later.
Android Auto was designed to give drivers a simple, intuitive way through touch and voice to minimize the potential for distraction so the driver can stay focused on the road. Compatible with Android 5.0 and higher, Android Auto features Google Maps, Google Now, messaging, music and numerous popular apps.
To take full advantage of these new systems and features, the 2016 Accord's new 7-inch Display Audio touchscreen is paired with an upper 7.7-inch high-resolution display screen and steering wheel-mounted controls. The upper screen can display audio settings, turn-by-turn directions, time and trip information, LaneWatch™ and Rearview Camera displays, incoming calls, SMS text messages when stopped, and parking sensor alerts.
Upgraded Features
The Accord value proposition is further bolstered by new standard and available features: Accord EX and above trims (Sedan and Coupe) with automatic transmission get remote engine start, 7-inch Display Audio touchscreen and HD Radio. SiriusXM satellite radio and Homelink remote, previously on EX-L and Touring, are now standard on EX and above trims. Sport and above trims in the sedan lineup also get a new 60/40 split and folding rear seat, previously a one-piece folding design. The Accord Sedan in Touring trim gets heated rear seats, front and rear parking sensors and new rain-sensing windshield wipers.
Advanced Powertrains
The Accord will continue to be offered with two advanced Honda engines: a direct-injected (DI) 2.4-liter inline i-VTEC™ 4-cylinder and a 3.5-liter VTEC™ V-6 that is the most powerful engine offered in a Honda sedan to date. Available transmissions include a sporty and fuel-efficient continuously variable transmission (CVT) for the 4-cylinder engines, unique 6-speed manuals for the 4-cylinder and V-6 engines, and a 6-speed automatic for V-6 models.
About Honda
Honda offers a complete lineup of Honda cars, trucks and service through a network of more than 1,000 Honda dealerships within the United States. Eight Honda auto plants in North America have the capacity to produce 1.92 million automobiles each year using domestic and globally sourced parts. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.

Source: Honda News

Thursday, July 23, 2015

2015 Honda Fit, CR-V Win Satisfaction Awards

The primary concern of every Honda dealership in the country, it’s safe to say, is customer satisfaction. Obviously that can be broken down into a lot of other little categories, but whether we’re talking about sales or service or even the vehicles themselves, everything amounts to how happy we can make our customers. Knowing that, it’s always a huge honor when a Honda model wins an award selected in some way by the customers themselves, and the 2015 AutoPacific Vehicle Satisfaction Awards are an excellent example of that.

Wednesday, July 22, 2015

Honda’s Anna Engine Plant Celebrates 30th Anniversary

Honda of America Mfg.'s Anna Engine Plant, Honda's largest automobile engine plant in the world, today celebrated 30 years of engine production. The plant has produced more than 20.1 million engines since opening on July 22, 1985.
Since starting production with just 94 associates, the Anna Engine Plant has grown continuously to more than 2,800 associates who manufacture V-6 and four-cylinder engines, high-precision steel camshafts, crankshafts, cylinder sleeves and sophisticated pulley components for Honda's continuously variable transmissions (CVTs). The Anna plant, with an annual capacity of 1.16 million four- and six-cylinder engines, supplies engines to Honda assembly plants in Ohio, Indiana, Canada and the United Kingdom.
Through continued expansion, the now 2.4 million square-foot plant has supported the establishment of a number of engine component suppliers in Ohio, which supply parts to the Anna Engine Plant and other Honda manufacturing operations in North America and around the world.
Over the last four years, Honda has invested more than $800 million in the Anna engine facility, bringing the total plant investment to $2.25 billion.  This includes the 2014 construction of Honda's most technically advanced engine assembly line in North America to date.  The new turbo-capable line is 93,000 square feet and features over 100 robots. The production of turbo engines, which started at Anna last month, will power a new generation of Civics, including the all-new European Civic Type R which is equipped with the powerful 2.0-liter VTEC® Turbo, the most extreme and high-performing Type R engine ever built. The Anna-built VTEC Turbo is exported to the U.K. for assembly into the Civic Type R by Honda of the U.K. Manufacturing.
"Even more critical than the investments Honda has made in new technology is the passion and challenging spirit that our associates bring each day to the task of advancing Honda quality, efficiency and performance for our customers here in North America and around the world," said Paul Dentinger, Anna Engine Plant Manager. "Truly, our associates are powering the future of Honda."
Statewide, Honda employs 13,000 Ohioans at four manufacturing plants, a major R&D center for product development, a production engineering center for the creation of production tooling, a regional vehicle distribution center and other operations supporting Honda's auto manufacturing in North America.
About Honda in Ohio
Honda of America Mfg., Inc. includes the Marysville Auto Plant, East Liberty Auto Plant and Anna Engine Plant, along with additional facilities that support its manufacturing operations. With capacity to produce 440,000 automobiles per year, the Marysville plant currently is producing the Accord Sedan and Coupe and the Acura TLX and ILX Sedans. The East Liberty Auto Plant produces the Honda CR-V, Crosstour and the Acura RDX, with capacity to manufacture 240,000 automobiles per year.
Located in Russells Point, Ohio, Honda Transmission Mfg. of America, Inc. employs 1,125 associates and has capacity to produce more than 1 million automatic transmissions and CVTs per year. The plant also manufactures gear sets, four-wheel-drive systems and four-wheel-drive transfer components.
About Honda in North America
Honda established operations in America in 1959 and now employs more than 40,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion.
Based on its longstanding commitment to "build products close to the customer," Honda operates 16 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet advanced light jet.
Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 12 different models, including five passenger cars and seven light trucks using domestic and globally sourced parts. A fifth U.S. auto plant, the Performance Manufacturing Center in Marysville, Ohio, will soon begin production of the next generation Acura NSX supercar. Honda also operates 14 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in North America.

Source: Honda News

Sunday, July 19, 2015

2015 Honda CR-V Retains Its Value

 All any American consumer wants is to keep as much of his or her money in his her or pocket as humanly possible. Okay, so there are other things to want, like religious enlightenment, familial happiness and maybe a jet ski, but money is certainly a big part of it, especially considering how hard we all work for it.

Buying a new car just so happens to be one of the biggest purchases anybody will ever make, but doing it right can save the buyer literally thousands of dollars, and sometimes in ways that they don’t expect.

One of those ways is by purchasing a vehicle in the first place that holds its value well over time. In today’s automotive world, the average vehicle drops 17 percent of its value in the first twelve months of ownership, but there certainly are some vehicles that hold their value much more efficiently than that.

The 2015 Honda CR-V, for example, depreciates only 9 percent in the first year, which is almost half the average rate. Considering how much a new CR-V costs, that difference in depreciation can be worth literally thousands of dollars, which means that a consumer can save quite a bit of money just by choosing a certain SUV.

Brand new, the CR-V is the best-selling SUV in America, but the used and certified pre-owned CR-V models are in high demand, as well. Knowing that, it’s no wonder these vehicles hold their value so well after the first year; people are dying to buying them up.

Truthfully, all Honda cars do pretty well in the depreciation department, but we were pleased to see that the CR-V was among the industry leaders.

Wednesday, July 15, 2015

Statement by American Honda Finance Corporation

RE: Settlement with the Department of Justice and Consumer Financial Protection Bureau

American Honda Finance Corporation (AHFC) has reached an agreement with the Consumer Financial Protection Bureau (CFPB) and the Department of Justice (DOJ) that shows our commitment to work together to be part of the solution and to establish the path forward that best supports our Honda and Acura customers and dealers with clear and convenient financing options.
AHFC strongly opposes any form of discrimination, and we expect our dealers to uphold this principle as well. We firmly believe that our lending practices have been fair and transparent.
AHFC has a difference of opinion with the CFPB and the DOJ regarding the methodology used to make determinations about lending practices, but we nonetheless share a fundamental agreement in the importance of fair lending.
In cooperation with the CFPB and the DOJ, AHFC will be working closely with our Honda and Acura dealers in proactively adjusting our pricing programs to continue to give our customers the ability to choose the loan that is best for supporting their purchase of Honda and Acura products.
As part of this new program, AHFC will announce later this year adjustments to our caps for dealers in setting the rate for retail installment contracts lower than the present level.  We will be implementing this change in combination with other adjustments and modifiers in a way that continues to support our Honda and Acura dealers' present business compensation with a full array of financing options.
As a result of this settlement, no civil penalties have been assessed to AHFC. The company will establish a $24 million fund that will be used to compensate customers identified by the CFPB and the DOJ.
Further, AHFC will continue to enhance our long-standing commitment to support financial literacy education and ensure that the future generation of customers is well informed about the process of automobile finance.

Source: Honda News

Sunday, July 12, 2015

Honda Debuts New 2016 Pilot Ads

As we mentioned last month, Honda dealers all over the country are gearing up to introduce the completely-redesigned 2016 Honda Pilot, and we’re not sure what else to say about it all other than we’re really, really excited about the prospect of a new vehicle that looks as good and drives as well as this one does.

Friday, July 10, 2015

Honda Civic Tour Presents One Direction On The Road Again Kicks Off Today In San Diego, CA

One of the most highly anticipated tours of the summer kicks off TODAY when the annual HONDA CIVIC TOUR PRESENTS ONE DIRECTION ON THE ROAD AGAIN arrives in San Diego, CA. at Qualcomm Stadium. The Southern California show marks the beginning of the U.S. leg of the multi-platinum-selling band's worldwide stadium trek that has already visited countries throughout Europe, Asia and Australia. Special guests Icona Pop will join One Direction throughout their U.S. tour.
The 2015 HONDA CIVIC TOUR will take the world's #1 touring band through 17 cities across the U.S. including stops in San Francisco, Chicago, Philadelphia, New Jersey, Seattle and more. Ticketing information and additional details can be accessed via
Continuing the HONDA CIVIC TOUR tradition, a 2015 Honda Civic, exclusively customized and autographed by One Direction expressing "the story of their lives" in more ways than one, will be on display at each tour stop. Fans will have the opportunity to enter for a chance to win the custom Civic along with flyaway trips to see and meet members of One Direction. For complete rules and to enter online, please visit
"The fan that wins it will have a piece of our history," said Niall Horan. "We wanted to design our Honda Civic so that the colors and artwork mirrored the colors and artwork of 1D."
The 2015 Honda Civic Coupe EX-L customized by the band is painted a sleek black, interrupted by bright bursts of yellow, teal and purple on the bumpers, handles and mirrors - a colorful ode to summer days. Etched on top of the vehicle are playful white drawings and autographs from each member, highly coveted by true 1D fans.
7/9/15 San Diego, CA – Qualcomm Stadium
7/11/15 San Francisco, CA – Levi's Stadium
7/15/15 Seattle, WA – CenturyLink Field
7/26/15 Minneapolis, MN – TCF Bank Stadium
7/28/15 Kansas City, MO – Arrowhead Stadium
7/31/15 Indianapolis, IN – Lucas Oil Stadium
8/2/15 Pittsburgh, PA – Heinz Field
8/5/15 East Rutherford, NJ – MetLife Stadium
8/8/15 Baltimore, MD – M&T Bank Stadium
8/18/15 Columbus, OH – Ohio Stadium
8/23/15 Chicago, IL – Soldier Field
8/25/15 Milwaukee, WI – Miller Park
8/27/15 Cleveland, OH – FirstEnergy Stadium
8/29/15 Detroit, MI – Ford Field*
9/1/15 Philadelphia, PA – Lincoln Financial Field
9/3/15 Buffalo, NY – Ralph Wilson Stadium
9/12/15 Foxborough, MA – Gillette Stadium
* -Icona Pop will not perform on this date.
With a staggering 94 number ones and over 50 million records sold, in just four short years, One Direction have gone from energetic pop upstarts to international superstars. As the band's song writing becomes more personal with each record, FOUR is their most stunning album yet. The album follows the global success of their sold out WHERE WE ARE stadium tour and the 3D film documentary THIS IS US. Fans also had the opportunity to relive the 2014 summer tour with the release of their second film WHERE WE ARE: THE CONCERT FILM, which broke records as the biggest ever Event Cinema audience across one weekend. Add all this to their 3 billion YouTube views, 109 million combined Twitter followers and 33 million Facebook fans and One Direction is more than a worldwide phenomenon.
Join the conversation: 
For more info, visit:
The ON THE ROAD AGAIN 2015world tour also includes 6 additional dates scheduled in Canada. Tickets are still available at
Mike Navarra / Columbia Records
310 272 2167
Victor Trevino
Robyn Eagles
About Honda Civic Tour
Produced by Marketing Factory, the Honda Civic Tour brings innovation to the masses by combining automotive technology and contemporary music. With almost three million fans having attending Honda Civic Tour concert events since 2001, Civic Tour has established itself as one of the nation's most compelling, successful music concert tour franchises. Civic Tour has provided concert-goers with an exclusive, interactive concert experience featuring up-close and personal access to their favorite bands, including Maroon 5, Linkin Park, blink-182, My Chemical Romance, Paramore, The Black Eyed Peas, Fall Out Boy, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional and Panic! at the Disco.
About Icona Pop
Chart-topping Swedish duo Icona Pop made a welcomed return this week with their brand new single "Emergency." The upbeat and infectious dance-floor filler makes the perfect companion to summer and taste of what's to come from the feisty and magnetic duo. Since hitting the scene in 2012 with their triple platinum hit single "I Love It ft. Charli XCX," Aino Jawo and Caroline Hjelt have become household names as Icona Pop following the 2013 release of their debut album, "This Is… Icona Pop."
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit
About Honda Civic
The Honda Civic is not only the best-selling compact car in the United States to individual buyers in each of the past two years1, it is the best-selling car to buyers 35 and under for the past decade2. The Civic lineup embodies the Honda brand values of 'clean, safe and fun' with the Civic HF achieving an EPA-estimated fuel economy rating of 41 mpg on the highway. The Civic Hybrid's EPA-estimated fuel economy rating is 44/47/45 city/highway/combined. The Civic Sedan has earned top safety ratings from NHTSA and was the first small car to earn a 'TOP SAFETY PICK+' designation from IIHS. Now in its ninth generation, the Civic remains one of the most fun-to-drive compact cars on the road today. The Civic Sedan starts at a suggested retail price (MSRP) of $18,490 and is available at Honda dealerships nationwide. For high-resolution photos, broadcast quality video and media information of the entire 2015 Civic lineup, please visit
About Marketing Factory
Since 1999, Marketing Factory Inc. has built entertainment properties, sponsorship activations, and media promotions to create entertaining and authentic interactive customer experiences in both physical and digital spaces. The company has actively worked with Honda since 2000, serving as producers of the award-winning annual Honda Civic Tour and currently serves as a primary music marketing agency for American Honda Motor Co., Inc.
About Honda Stage
Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Live Nation, iHeartMedia, Revolt, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available under the Honda Stage name, through a combination of live events and exclusive online content. Honda Stage offers music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at With the launch of Honda Stage on YouTube, Honda becomes a major music curator, as YouTube is the largest distributor or music content and the number 1 environment for music viewing.
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment. Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
1 Based on IHS Automotive, U.S. new vehicle retail registrations for 2013 and 2014 in the Non-Luxury Compact Car Segment
2 Based on IHS Automotive cumulative new retail vehicle registration and age of head of household data for CY2004-2014.

Source: Honda News

Wednesday, July 8, 2015


Honda has set a new GUINNESS WORLD RECORDS title for ‘Lowest fuel consumption – all 24 contiguous EU countries (all cars),’ recording an average 2.82 liters per 100km (100.31mpg) over 13,498km (8,387 miles), in a 25 day drive across all 24 EU contiguous countries.

Behind the wheel of a Honda Civic Tourer 1.6 i-DTEC for the entire journey were two members of Honda’s European Research & Development (R&D) team, Fergal McGrath and Julian Warren, who took on the challenge to further demonstrate the impressive real-world fuel economy of the Tourer.
The remarkable distance travelled is similar to the team driving to Australia from their home in the UK, stopping just nine times to refuel. The car achieved an incredible average 1500km (932 miles) on each tank of fuel, at a total fuel cost for the whole journey of just 645 Euros* (£459).
The team set out on their epic road trip from Aalst, Belgium, on Monday June 1st, navigating the continent in a clockwise direction. They returned to their start point on Thursday June 25th, recording the incredible fuel economy figures which exceed the Tourer’s quoted efficiency of 3.8 liters per 100km (74.3mpg), by more than 25%.
Fergal McGrath comments: “It was tough, but we really enjoyed it, and setting this new GUINNESS WORLD RECORDS title has made all of the hard work worthwhile. This was a huge team effort so I’d like to thank everyone involved for all of their commitment and support. After spending so much time behind the wheel Julian and I are just happy to be back behind our desks for a while!”
The official GUINNESS WORLD RECORDS title is ‘Lowest Fuel Consumption – all 24 contiguous EU countries,’ measured in liters per 100km and miles per gallon calculated over the entire journey.
Under the rules the same two drivers must be in the car for the whole journey, giving Fergal and Julian, Honda R&D colleagues of some 18 years and based in the UK, the challenge of driving an average of approximately 600km, taking around 7.5 hours, each day.
Based on strict and rigorous guidelines, the GUINNESS WORLD RECORDS title attempt required the car to enter each of the 24 countries specified, collecting a range of evidence including a fuel/mileage logbook, GPS readings, video and photographs and independent witness signatures to prove that it has done so. To ensure accurate monitoring of the route, journey time and distance driven, the record car was fitted with a tracking device, provided by fleet telematics and stolen vehicle recovery expert, TRACKER (part of the Tantalum Corporation).
Under the rules of the record title attempt the car must be a standard model in every respect, with no modifications to create an advantage, to replicate ‘real world’ conditions. This was judged by independent witnesses at the beginning and end of the attempt. Fueling was carried out at regular filling stations, with the tank filled to the maximum at each stop to ensure no weight advantage. Additionally, tires were inflated to the recommended pressures and the wheel alignment set to factory specification to represent the experience of the regular customer.
The team, both amateur drivers, were also keen to show that through adopting some simple but very effective driving techniques, anybody could achieve such remarkable fuel economy. They simply used some very logical methods including careful and sensible route planning, driving smoothly and consistently without harsh acceleration or braking, anticipating the road conditions ahead, carrying no unnecessary weight, and ensuring that the car was correctly maintained at all times. Driving speed was always within the law and keeping up with traffic conditions.
Kate Saxton, Manager – PR Communications at Honda Motor Europe Ltd comments: "This is an incredible achievement and the team should all be very proud of the efforts that they have put in to set this new GUINNESS WORLD RECORD. Driving the equivalent distance from their home in the UK to Australia in just 25 days is a huge challenge very few would take on. The fuel economy figures are remarkable – particularly when you consider that this is not a small car, but a tourer with class-leading load space and vast practicality.”

Source: Honda News

Tuesday, July 7, 2015

Accord, CR-V Among "Most Comfortable Vehicles Under $30K"

As consumers we are trained that only the most expensive things in the world are truly worth their weight in gold, but anybody who’s ever owned a Honda vehicle knows that there’s plenty of luxury to be had for a very reasonable price if you just know where to look. That was proven by a recent Kelley Blue Book list that organized a list of the “Top 10 Most Comfortable Cars Under $30,000,” on which the 2015 Honda Accord and 2015 Honda CR-V were both included.

Monday, July 6, 2015

All-New 2016 Honda Pilot Boasts Versatility and Premium Features Through Creatively Arresting TV, Digital and Print Advertising Campaign

Campaign emphasizes the Pilot is ‘Ready for Anything’

The all-new 2016 Honda Pilot makes its debut in an integrated advertising campaign that touts the perfect family vehicle with room for everyone to grow. The memorable campaign features captivating computer-generated imagery to showcase functionality in TV and uses this same look across digital and print, as well as music from Grammy-winning rock band Weezer to spark interest in a second TV spot.
The centerpiece of the campaign is "The Incredible Pilot Elite," which uses a unique blend of practical and CG to demonstrate the new styling and high-tech features of the all-new Pilot through different scenarios in an eye-catching way. The spot shows the interior spaciousness and versatility of the Pilot to accommodate growing families. An additional 30-second spot for the LX model will fit together and become a long-form piece.
A second supporting spot called "Even Better," directed by award-winning director Jason Reitman (Up in the Air, Juno), speaks to shared family moments. "Even Better" features a classic song, Weezer’s "Buddy Holly" that will resonate with parents and kids alike. The first notes are immediately recognizable by Honda’s target buyers who now have families of their own, and who remember that song from happy days of their youth.
"The campaign leverages the Pilot's strengths with two impactful spots, showing that the Pilot is 'Ready for Anything.' With its all-new styling, premium technology and adaptability, it's the perfect vehicle for everyone," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc.
On TV, the creative will be heavily slotted in Cable, LateNight and Early Morning, and in the Fall, Pilot will also air on CBS NFL, ESPN NCAA Football and ABC/ESPN NBA. To reach consumers online, there will be video on YouTube, Yahoo!, and Windows 8, Digital Roadblocks on both YouTube and Yahoo!, plus additional exposure with digital partnerships such as Amazon, IMDB, TripAdvisor, Pinterest and XBOX. Pilot will also have a presence in major print publications such as Road & Track, Autoweek, MotorTrend and more.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport/utility vehicles and the Odyssey minivan.
Honda has the longest-lasting cars1 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
1 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.

Source: Honda News

Saturday, July 4, 2015

Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales

  • Honda and Acura trucks post record June sales, beating the previous best by more than 3,500 units
  • Acura sedan sales double to lead brand increase of  38.6 percent in June
  • Acura RDX sets June sales record, up 45.1 percent on sales of 5,056 units
  • Honda CR-V sales up rise 8.5 percent with sales of 28,349 for a new June record
American Honda Motor Co., Inc. today reported June 2015 Honda and Acura vehicle sales of 134,397 units, an increase of 4.2 percent.  Acura sedans led AHM's June increase, gaining 107.9 percent on sales of 5,878. Acura truck sales also increased, rising 15.2 percent with sales of 9,649 vehicles for a new June record. Honda trucks gained 18 percent on sales of 57,667, also a record for June, while Honda car sales were down 11.3 percent with 61,203 units sold. Total Honda brand sales reached 118,870 for a gain of 1 percent.
Honda trucks had a record month of June, gaining 18 percent. Honda's newest entry in the light truck market—the HR-V—continues to grab consumer attention, with sales topping 7,700 units in June, easily exceeding its stellar debut last month. The best-selling CR-V also enjoyed a record June and despite the strong consumer appetite for trucks, Honda's Accord and Civic continued strong sales while the Honda Fit scorched the sales charts yet again. Odyssey also gained ground in June.
  • The best-selling CR-V posted record June sales, realizing a 8.5 percent increase on sales of 28,349 vehicles.
  • Overall light truck sales remain on a record pace with Odyssey posting a 6.5 percent increase in June with sales of 11,621, supporting the record sales of CR-V and strong start for HR-V while the all-new 2016 Pilot enters the market.
  • Sales of the versatile Fit jumped 26.3 percent, with 4,669 vehicles sold last month, part of the strong passenger car lineup that included combined sales of nearly 60,000 units for Civic and Accord.
"With the introduction of the 2016 Pilot late last month, our SUV lineup is the strongest it has ever been, and it was already in very good shape," said Jeff Conrad, Honda Division senior vice president and general manager. "The next several months will be exciting as we begin to renew and expand our car lineup."
Acura sedans stepped into the sales limelight in June, continuing recent momentum and doubling last year's June sedan sales total on the strength of TLX and ILX. Overall Acura sales totaled 15,527, lifting the brand 38.6 percent in June. Not to be outdone, Acura's RDX captured yet another sales record in June while MDX remained in high demand, though somewhat capacity constrained. Overall, Acura truck sales were up 15.2 percent with sales of 9,649 vehicles.
  • TLX sales continued to gain momentum, nearly reaching 4,000 units again.
  • ILX took a sharp upward turn with a record June performance, gaining 79.1 percent on sales of 1,662. Acura sedan sales totaled 5,878 in June, a 107.9 percent increase.
  • The recently refreshed RDX continued to resonate strongly with customers, up 45.1 percent on sales of 5,056 for its best June on record.
"It is exciting to see Acura sedans enjoy success in the face of a market where light trucks have been dominating," said Mike Accavitti, Acura Division senior vice president and general manager. "We're pleased by the record month for the refreshed RDX, but the growing momentum of the TLX and ILX is key to the future of the Acura brand."
Source: Honda News

Friday, July 3, 2015

Honda Fit is Mega Hit with Buyers and Critics Alike as 2016 Model Goes On Sale

Offering one of the most space efficient and versatile packages in the U.S. market, the 2016 Honda Fit tops it off with fun, fuel efficiency and style

Launching last year to strong reviews and eager buyers, the third-generation Honda Fit has since set a blistering sales pace while continuing to garner praise. Now the playful and practical 2016 Fit is ready to take the baton, carrying forward best-in-class passenger and cargo space, 41 mpg highway fuel-economy rating1 and sporty yet refined dynamics when it goes on sale July 1 at Honda dealerships nationwide.
With a starting manufacturer's suggested retail price (MSRP)2 of $15,790 for the Fit LX with 6-speed manual transmission, the 2016 Fit includes an abundance of class-above standard features including roofline spoiler, LED taillights, Bluetooth® connectivity and a rearview camera. All Fits are powered by a responsive direct-injected1.5-liter i-VTEC® engine from the Honda Earth Dreams Technology™ lineup, producing 130 horsepower3 and 114 pound feet of torque4, with an EPA fuel-economy rating of 33/41/36 (city/highway/combined)5 for the LX with Continuously Variable Transmission (CVT).
"The new Fit has been a tremendous hit with buyers seeking a fun, practical and stylish transportation solution," said Jeff Conrad, Senior Vice President and General Manager of Honda. "It's a satisfying car for a wide variety of needs and lifestyles."
Outstanding versatility is fundamental to the design of the Fit. With class-leading interior space and clever configurability courtesy of its center-mounted fuel tank and ingenious Magic Seat®, the Fit epitomizes functionality with spacious and comfortable seating for five and the ability to accommodate large amounts of cargo, including long and tall items.
The 2016 Fit offers a sophisticated yet sporty ride, with responsive and stable handling dynamics. Honda's next-generation Advanced Compatibility Engineering™ (ACE™) body structure also benefits handling, as well as safety performance. In fact, the Fit achieves the highest crash-safety ratings in its class for both the U.S. government and the Insurance Institute for Highway Safety (IIHS).
An Earth Dreams Technology™ direct-injection 1.5L DOHC i-VTEC 4-cylinder engine powers the Fit. It's tuned for a fine balance of power, torque and response, and is carefully matched with two recently developed transmissions—a slick-shifting 6-speed manual and a CVT with Honda's exclusive G-Shift Control. The 2016 Fit has an EPA fuel-economy rating of 29/37/32 (city/highway/combined)5 for the manual transmission, 33/41/36 for the LX trim with CVT and 32/38/35 for the EX and EX-L trim with CVT.
The Fit sports a fresh, dynamic exterior design with headlights that integrate into a solid grille design and an aggressive lower intake. Chiseled sides emphasize the wheels and the dynamically tapered roofline that terminates in a color-matched spoiler. Eight colors, including several vibrant options accentuate the design.
Inside, the Fit's interior room and visibility create a sense of airy spaciousness, complemented by soft-touch materials for a quality feel. The available Display Audio touchscreen interface and available leather seating (EX-L models) further communicate a premium feel.
A high level of standard and available features are offered in three trims—LX, EX, and EX-L. Standard features on all Fit models include auto on-off headlights, LED brake lights, Bluetooth®6 HandsFreeLink® and a center storage console with armrest. Items such as Smart Entry Push Button Start, a one-touch operated moonroof, 7-inch touchscreen Display Audio7 with next-generation HondaLink and heated leather seats are among the available upgrades.
The Fit also features a long list of standard safety features, including Vehicle Stability AssistTM (VSA®) with traction control, side curtain airbags with rollover sensor, Electronic Brake Distribution (EBD), Brake Assist, and Honda's next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The Fit has received the highest available crash-safety ratings from the National Highway Traffic Safety Administration (NHTSA)—a five-star Overall Vehicle Score—and a TOP SAFETY PICK rating from the IIHS. Standard driver-assistive features on all trims include a multi-angle rearview camera with guidelines and an expanded view driver's mirror. The Honda LaneWatch™ system is standard on EX and above trims.
TRIM MSRP2 EPA Fuel Economy Ratings4
Fit LX 6MT $15,790 29/37/32
Fit LX CVT $16,590 33/41/36
Fit EX 6MT $17,700 29/37/32
Fit EX CVT $18,500 32/38/35
Fit EX-L CVT $20,065 32/38/35
Fit EX-L CVT with Navi $21,065 32/38/35
# # #
For More Information
Additional information including high-resolution photography of the 2016 Honda Fit is available at
Consumer information is available at
To join the Fit community on Facebook, visit
1 LX model with Continuously Variable Transmission
2 MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $820 destination charge and options. Dealer prices may vary.
3 130 hp @ 6600 rpm (SAE net)
4 114 lb-ft of torque @ 4600 rpm (SAE net)
5 Based on 2016 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending driving conditions, how the vehicle is driven and maintained, and other factors
6 The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.
7The Display Audio Interface is used for direct connection to and streaming from some current [Apple/Android] smartphones. For safety reasons, always launch HondaLink applications or perform any other operation on your phone only when the vehicle is safely parked. State or local laws may limit use of texting feature, and Assist functions may be terminated without notice. Your wireless carrier's rate plans apply. Please see HondaLink terms and conditions for details.

Source: Honda News

Thursday, July 2, 2015

2016 Honda Fit Specifications and Features

Engine Type In-Line 4-Cylinder In-Line 4-Cylinder In-Line 4-Cylinder
Engine Block/Cylinder Head Aluminum-Alloy Aluminum-Alloy Aluminum-Alloy
Displacement (cc) 1498 1498 1498
Horsepower @ rpm (SAE net) 130 @ 6600 130 @ 6600 130 @ 6600
Torque (lb-ft @ rpm, SAE net) 114 @ 4600 114 @ 4600 114 @ 4600
Redline (rpm) 6800 6800 6800
Bore and Stroke (mm) 73 x 89.5 73 x 89.5 73 x 89.5
Compression Ratio   11.5:1 11.5:1 11.5:1
Valve Train 16-Valve DOHC i-VTEC® 16-Valve DOHC i-VTEC® 16-Valve DOHC i-VTEC®
Fuel Injection Direct Direct Direct
Drive-by-Wire Throttle System
Eco Assist™ System CVT CVT
CARB Emissions Rating1 LEV3-ULEV125 LEV3-ULEV125 LEV3-ULEV125
Direct Ignition System with Immobilizer
100K +/- Miles No Scheduled Tune-Ups2

6-Speed Manual Transmission  
Gear Ratios: 1st: 3.461, 2nd: 1.869, 3rd: 1.235, 4th: 0.948, 5th: 0.809, 6th:0.727, Reverse: 3.307, Final Drive Ratio: 4.62
Continuously Variable Transmission (CVT) with Sport Mode Available with Dual-Mode Paddle Shifters (Available) with Dual-Mode Paddle Shifters
Gear Ratios: 2.526~0.408, Reverse:2.706~1.382, Final Drive: 5.44

Unit-Body Construction
MacPherson Strut Front Suspension
Torsion-Beam Rear Suspension
Stabilizer Bar (mm, front)  25.4 25.4 25.4
Electric Power-Assisted Rack-and-Pinion Steering (EPS)
Steering Wheel Turns, Lock-to-Lock 2.51 2.51 2.51
Steering Ratio 13.06 13.06 13.06
Turning Diameter, Curb-to-Curb (ft) 35.1 35.1 35.1
Power-Assisted Ventilated Front Disc/Rear Drum Brakes (in, front/rear) 10.3 / 7.9 10.3 / 7.9 10.3 / 7.9
Wheels   15" w/Full Covers 16" Alloy 16" Alloy
All-Season Tires 185 / 60 R15 84T 185 / 55 R16 83H 185 / 55 R16 83H
Compact Spare Tire T135 / 80 D15 99M T135 / 80 D15 99M T135 / 80 D15 99M

Wheelbase (in) 99.6 99.6 99.6
Length (in) 160.0 160.0 160.0
Height (in) 60.0 60.0 60.0
Width (in) 67.0 67.0 67.0
Track (in, front/rear)  58.3 / 58.0 58.1 / 57.7 58.1 / 57.7
Curb Weight (lbs, MT/AT)  2513 / 2544 2573 / 2630 NA / 2642
Weight Distribution (%, front/rear, MT) 61 / 39 60 / 40  
Weight Distribution (%, front/rear, AT) 62 / 38 61 / 39 61 / 39

Headroom (in, front/rear)  39.5 / 37.5 38.0 / 37.6 38.0 / 37.6
Legroom (in, front/rear) 41.4 / 39.3 41.4 / 39.3 41.4 / 39.3
Shoulder Room (in, front/rear) 54.8 / 52.6 54.8 / 52.6 54.8 / 52.6
Hiproom (in, front/rear) 51.5 / 45.1 51.5 / 45.1 51.5 / 45.1
Cargo Volume (cu ft, seat up/down) 16.6 / 52.7 16.6 / 52.7 16.6 / 52.7
Passenger Volume (cu ft) 95.7 93.8 93.8
Seating Capacity 5 5 5

6-Speed Manual (City/Highway/Combined) 29/37/32 29/37/32 N/A
Continuously Variable Transmission (CVT) (City/Highway/Combined) 33/41/36 32/38/35 32/38/35
Fuel (gal) 10.6 10.6 10.6
Required Fuel Regular Unleaded Regular Unleaded Regular Unleaded

Vehicle Stability Assist™ (VSA®) with Traction Control4
Anti-Lock Braking System (ABS)
Electronic Brake Distribution (EBD)
Brake Assist
Tire Pressure Monitoring System (TPMS)5
Daytime Running Lights (DRL)

Advanced Compatibility Engineering™ (ACE™) Body Structure
Dual-Stage, Multiple-Threshold Front Airbags (SRS) 
SmartVent® Front Side Airbags 
Side Curtain Airbags with Rollover Sensor
3-Point Seat Belts at all Seating Positions
Front 3-Point Seat Belts with Automatic Tensioning System
Lower Anchors and Tethers for CHildren (LATCH): Lower Anchors (2nd-Row Outboard), Tether Anchors (2nd-Row All)
Driver's and Front Passenger's Seat-Belt Reminder
Child-Proof Rear Door Locks

One-Touch Power Moonroof with Tilt Feature  
Roof-Mounted Antenna
Security System with Remote Entry
Smart Entry System  
One-Touch Turn Indicators
2-Speed/Intermittent Windshield Wipers
Intermittent Rear Window Wiper/Washer
Body-Colored Rear Roofline Spoiler
Multi-Reflector Halogen Headlights with Auto-On/Off
Fog Lights  
LED Brake Lights
Body-Colored, Power Side Mirrors including Expanded View Driver's Mirror  
Heated, Body-Colored Power Side Mirrors including Expanded View Driver's Mirror and Integrated Turn Indicators    

Air Conditioning with Air-Filtration System
Multi-Angle Rearview Camera with Guidelines with Dynamic Guidelines with Dynamic Guidelines
Honda LaneWatch™6  
Bluetooth® HandsFreeLink®7
SMS Text Message Function8  
Push Button Start  
Power Windows with Auto-Up/Down Driver's Window
Power Door Locks/Programmable Auto-Locking Doors
Illuminated Driver's Window and Door Lock Controls
Cruise Control
Leather-Wrapped Steering Wheel and Shift Knob    
Illuminated Steering Wheel-Mounted Controls Cruise / Audio / Phone Cruise / Audio / Phone Cruise / Audio / Phone / Navigation (available)
Tilt and Telescopic Steering Column
Center Console with Armrest and Storage Compartment
Beverage Holders
Driver's and Front Passenger's Vanity Mirrors
Map Lights
12-Volt Power Outlets (front/center console)
HDMI Port  
Passenger-Side Seatback Pocket
Remote Fuel Filler Door Release
Cargo Area Tie-Down Anchors  
Rear Window Defroster
Cargo Area Light
Floor Mats  
Door-Pocket Storage Bins (front/rear)

Driver's Seat with Manual Height Adjustment
Leather-Trimmed Seats    
Heated Front Seats    
Adjustable Front Seat-Belt Anchors
Adjustable Head Restraints
60/40 Split 2nd-Row Magic Seat®

160-Watt AM/FM/CD Audio System with 4 Speakers    
180-Watt AM/FM/CD Audio System with 6 Speakers  
5" Color LCD Screen    
7" Display Audio with High-Resolution WVGA (800x480) Electrostatic Touch-Screen and Customizable Feature Settings  
7" Display Audio with Honda Satellite-Linked Navigation System™ and Voice Recognition9, Honda HD Digital Traffic, High-Resolution WVGA (800x480) Electrostatic Touch-Screen and Customizable Feature Settings     Available
HondaLink™ Next Generation10  
HD Radio™11      with Navigation 
SiriusXM® Radio12      with Navigation 
Pandora®13 Compatibility  
Bluetooth® Streaming Audio
Display Audio Interface14  
USB Audio Interface15 Front Front & Center Console Front & Center Console
MP3/Auxiliary Input Jack    
MP3/Windows Media®16 Audio (WMA) Playback Capability
Radio Data System (RDS)
Speed-Sensitive Volume Control (SVC)

Average Fuel Economy Indicators
Digital Odometer and Digital Trip Meters (2)
Engine Oil Life Indicator
Exterior Temperature Indicator
Instant Fuel Economy Indicator
Miles-to-Empty Indicator

12-Volt Battery-Charging System Indicator
ABS Indicator
Airbag System Indicator
Backlit Gauges
Brake System Indicator
Coolant Temperature Indicator
Cruise Control Indicators
Door- and Hatch-Open Indicator
ECON Mode Indicator CVT CVT
Electric Power Steering (EPS) Indicator
Fog Lights Indicator  
Fuel Level Indicator
Headlights-On Indicator
High-Beam Indicator
Immobilizer System Indicator
Low-Brake Fluid Indicator
Low-Tire Pressure Indicator
Low-Fuel Indicator
Low-Oil Pressure Indicator
Maintenance Minder™ Indicator
Malfunction Indicator
Seat-Belt Reminder Indicator
Shift Lever Position Indicator CVT CVT
Smart Entry System Indicator  
Starter System Indicator  
TPMS Indicator
VSA System and VSA-Off Indicators
[1] LEV3-ULEV125 models as certified by the California Air Resources Board (CARB).
[2] Does not apply to fluid and filter changes. Will vary with driving conditions. Please see your Honda dealer for details.
[3] Based on 2016 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.
[4] VSA is not a substitute for safe driving. It cannot correct the vehicle’s course in every situation or compensate for reckless driving. Control of the vehicle always remains with the driver.
[5] For optimal tire wear and performance, tire pressure should be checked regularly with a gauge. Do not rely solely on the monitor system. Please see your Honda dealer for details.
[6] Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct visual assessment of traffic conditions before changing lanes. 
[7] The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.
[8] Compatible with select phones with Bluetooth®. Your wireless carrier's rate plans apply. State or local laws may limit use of texting feature. Only use texting feature when conditions allow you to do so safely.
[9] The Honda Satellite-Linked Navigation System™ is available on the EX-L model in the United States, Canada and Puerto Rico. (Honda HD Digital Traffic service only available in the United States, except Alaska). Please see your Honda dealer for details.
[10] HondaLink™ access within the Display Audio interface is currently only compatible with iPhone® 5 and newer models.
[11] HD Radio is a proprietary trademark of iBiquity Digital Corporation.
[12] SiriusXM services require a subscription after any trial period. If you decide to continue your SiriusXM service at the end of your trial subscription, the plan you choose will automatically renew and bill at then-current rates until you call SiriusXM at 1-866-635-2349 to cancel. See our Customer Agreement for complete terms at Fees and programming subject to change. XM satellite service is available only to those at least 18 years and older in the 48 contiguous United States and D.C. ©2014 Sirius XM Radio Inc. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc.
[13] Pandora, the Pandora logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. Used with permission. Compatible with select smartphones. See: Not all devices compatible with USB connection. Your wireless carrier's rate plans apply.
[14] The Display Audio Interface is used for direct connection to and streaming from some current smartphones. Some smartphones may not work. Please see your Honda dealer for details.
[15] The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Please see your Honda dealer for details.
[16] Windows Media® is a trademark or registered trademark of Microsoft Corporation in the United States and/or other countries.

Source:Honda News

2016 Honda Fit Pricing and EPA Data

Model Transmission MSRP* EPA**
City/Hwy/Combined MPG
Fit LX 6-Speed Manual $15,790 29/37/32
  CVT*** $16,590 33/41/36
Fit EX 6-Speed Manual $17,700 29/37/32
  CVT $18,500 32/38/35
Fit EX-L CVT $20,065 32/38/35
Fit EX-L with Navi CVT $21,065 32/38/35
*Manufacturer’s Suggested Retail Price (MSRP) excluding tax, license, registration, $820 destination charge and options. Dealer prices may vary. 
**Based on 2016 EPA mileage estimates. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.
***Continuously Variable Transmission