The primary concern of every Honda dealership in the country, it’s safe to say, is customer satisfaction. Obviously that can be broken down into a lot of other little categories, but whether we’re talking about sales or service or even the vehicles themselves, everything amounts to how happy we can make our customers. Knowing that, it’s always a huge honor when a Honda model wins an award selected in some way by the customers themselves, and the 2015 AutoPacific Vehicle Satisfaction Awards are an excellent example of that.
These awards, handed out annually to one vehicle in every major segment, are meant to recognize the cars, trucks and SUVs that most satisfy their drivers, and this year we were very happy to see that both the 2015 Honda Fit and the 2015 Honda CR-V were segment winners.
To come to this conclusion, AutoPacific draws upon over 66,000 surveys completed in early 2015 by consumers who purchased new vehicles in the last quarter of 2014. The results of thoes surveys are tabulated, and those vehicles scoring highest in their segment end up getting themselves a VSA, which, as we said, is especially flattering since it comes as a direct result of customer satisfaction.
"These two models represent Honda's core and growth segments, and we're gratified to know that our customers are satisfied with their purchases," said Jeff Conrad, senior vice president and general manager of Honda automobile division at American Honda. "Honda's products are created by passionate engineers who take joy in producing the highest quality automobiles, and AutoPacific's awards validate that enthusiasm, as well as tell us how well regarded the CR-V and Fit are in the industry."
If you’re interested in taking one for a test drive, come pay us a visit today. We think you could walk away satisfied, too!
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