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Monday, February 23, 2015

Honda Accord and Civic Ranked as Two Most Popular Models with Individual California Car Buyers in 2014

  • Accord #1 most popular car with Californians in 2014
  • CR-V most popular SUV in California
  • Second straight year for a Honda model to lead in California, with Civic earning the title in 2013 
The Honda Accord and Civic were the two most popular vehicles with individual California car buyers in 2014, according to a Honda analysis of new-vehicle registration data from IHS Automotive. The Accord was California's most popular vehicle with individual buyers in 2014, followed by Civic as the second most popular new vehicle.1 2014 was the second year in a row that a Honda vehicle earned the top spot in California, with Civic having taken the title in the Golden State in 2013.2
Among all new vehicle registrations, California car buyers purchased 71,578 Accords and 67,293 Civics in 2014, up 17.3 and 0.5 percent, respectively, when compared to 2013 results.  What's more, in 2014 some 34,980 CR-V sport-utility vehicles were purchased by car buyers in California, up 9.8 percent in the state versus the previous year, making CR-V the most popular SUV in California in 2014.
"California is a critical battleground for the auto industry, and it tends to set the tone for the country in terms of product and sales trends, so it's great to see California buyers choosing Honda over the competition in key product segments," said John Mendel, executive vice president of sales at American Honda Motor Co., Inc. "We're in a very strong position with core products like Accord, Civic and CR-V and we're going to really fortify our light-truck lineup with the launch this spring of the all-new HR-V crossover and the summer arrival of the redesigned Pilot SUV."
On a national basis, the Accord, Civic, CR-V and Odyssey were the top retail sellers in their respective segments for the second consecutive year, according to new-vehicle registration data from IHS Automotive. Taken together, retail registrations of Accord, Civic and CR-V topped 1 million units in 2014, totaling 1,031,266. Excluding full-size pickups, no other trio of models across the industry top retail registrations of more than one million units in a single year.  National retail new vehicle registrations in 2014 for Honda's three top sellers were 382,535 units for Accord, 317,025 for Civic, and 331,706 for CR-V.
Approximately 98 percent of Honda brand new car registrations in America in 2014 were to individual retail car buyers.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, and CR-Z along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2014, 98 percent of all Honda brand vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

Source: Honda Media Newsroom

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