300,000 Miles for Honda!

"Oren and Amy Patashnik with "Gabe" in their 1998 Honda Odyssey purchased at Pacific Honda from their original salesman JP Bo who has been their salesman since 1985. This is the anniversary of  them attaining 300,000 miles on their Odyssey. All their service has been done here at the Pacific Honda Service department! Congratulations and many more miles ahead."

New Happy Honda-Days Ads Feature '80s Toys

If you’ve been out shopping anywhere over the course of the last couple of weeks, you know that the holidays have already taken over the entire country, with holiday tunes playing on radios everywehre and red-and-green decorations spilling forth from every possible corner of every possible retail store. We may only be halfway through November, but there’s no denying the fact that the holidays are here.

2015 Honda Fit Named a Finalist for Green Car Journal's Green Car of the Year® Award

Nov 13, 2014 - TORRANCE, Calif.

• 2015 Fit is class leader in fuel efficiency with an EPA fuel-economy rating1 of 41 highway
• Fit fuel economy leadership achieved through Earth Dreams Technology™ 1.5-liter direct injection engine and CVT transmission
• Previous Honda Green Car of the Year® winners include 2014 Accord and 2012 Civic Natural Gas

The 2015 Honda Fit has been named a finalist for the 2015 Green Car of the Year® by the Green Car Journal. The award recognizes the environmental performance of the completely redesigned Fit, which received class-leading EPA fuel economy ratings of 33/41/36 (city/highway/combined) for the LX trim utilizing an Earth Dreams Technology™ 1.5-liter direct injection engine and Continuously Variable Transmission (CVT). Green Car Journal editors selected the Fit as a finalist based on its balance of fuel efficiency, its new space-efficient body and its highly flexible seating configurations.
"With a cargo capacity near that of a mid-size SUV, the subcompact Fit is the perfect vehicle to replace larger, less fuel-efficient vehicles," said Art St. Cyr, vice president of auto operations at American Honda Motor Co., Inc. "The Fit also fulfills the Honda brand's promise to deliver both fun-to-drive enjoyment and outstanding fuel efficiency."
In keeping with Honda's commitment to provide customers with both fuel efficiency and fun-to-drive character at a high level, the 2015 Fit is powered by the Earth Dreams Technology™ 1.5-liter engine paired with either a new six-speed manual transmission (6MT) or a new Continuously Variable Transmission (CVT). A combination of weight saving, friction reduction, technology application and clever engineering resulted in significant efficiency improvements while also providing an 11 percent increase in horsepower to 130, and a 7.5 percent increase in torque to 114 lb-ft versus the previous Fit's engine. A similar approach created transmissions that help provide quicker acceleration and smoother shifting, and helped the Fit receive class-leading EPA fuel-economy ratings of 29/37/32 (city/highway/combined)1 for manual transmission models, 33/41/36 for the LX trim with CVT and 32/38/35 for the EX and EX-L trims with the CVT.
The Honda Fit has long been recognized for its practicality, fuel efficiency and affordability, together with a feature-rich and high-quality interior and outstanding driving enjoyment. For the all-new Fit, these traits were advanced to a new level with even greater versatility, fresh styling, a more dynamic and refined driving experience, and substantially upgraded technology and luxury features.
"The new Fit shows once again that Honda understands the need to not only deliver desired levels of style, functionality, and performance in its new products, but enhanced environmental achievement as well," said Ron Cogan, editor and publisher of Green Car Journal and CarsofChange.com. "When you can make a model like the Fit more stylish and versatile than the one that preceded it while also providing greater power, higher mpg, and lower greenhouse gas emissions, that's an achievement deserving of recognition."
As a finalist, the Fit becomes one of Green Car Journal's 'Top 5 Green Cars for 2015' and additionally earns the magazine's 'Green Car Product of Excellence' distinction. The Green Car of the Year® winner will be announced during media days at the Los Angeles Auto Show. Previous Green Car of the Year® winners include the 2014 Honda Accord line-up in 2014 and the 2012 Honda Civic Natural Gas in 2012.
About Green Car of the Year®
The GCOY award is an important part of Green Car Journal's mission to showcase environmental progress in the auto industry. Since 1992, Green Car Journal has focused on the intersection of automobiles, energy, and environment. Today, the magazine is considered the premier source of information on high fuel efficiency, low emission, advanced technology, and alternative fuel vehicles. CarsOfChange.com presents 'green car' articles online along with a focus on infotainment and connectivity. Green Car of the Year® is a registered trademark of Green Car Journal and RJ Cogan Specialty Publications Group, Inc.
About Honda
Based on its vision of "Blue Skies for our Children," Honda is taking a portfolio approach to reducing the environmental impact of its products, advancing fuel efficiency, low emissions and fun-to-drive performance with new powertrain technologies from its Earth Dreams Technology™ lineup, which includes more fuel-efficient engines and transmissions and advanced electromotive technologies. Honda's alternative-fuel vehicle lineup includes the Civic Hybrid, the CR-Z hybrid sport coupe and the Accord Hybrid, the most fuel-efficient 5-passenger sedan in America, as well as the Accord Plug-In Hybrid and the Civic Natural Gas, the only natural gas-powered passenger car available from a major automaker in America.
¹ 2015 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle.

Source: Honda Media Newsroom

Honda Walks Down Memory Lane in Nostalgic Happy Honda Days Campaign

• Multiplatform campaign stars classic toys such as Jem and The Holograms, Skeletor and Gumby
• Integrated campaign features TV, print, digital, radio and social to highlight year-end sales event

Stretch Armstrong, Gumby, Jem and The Holograms, Little People, Magic 8-Ball, Skeletor, Strawberry Shortcake™ and G.I. Joe will star in Honda's annual Happy Honda Days advertising campaign. The integrated campaign, "A Gift to Remember," launches with six spots on TV today paying homage to popular toys throughout various decades and includes extensive digital, print, POP and radio placements.
"With consumers inundated with holiday ads during the holiday season, our goal is to break through the clutter by helping people relive favorite childhood memories of a toy they loved during the holidays and associating that with a great deal on a new Honda," said Susie Rossick, senior manager at American Honda Motor Co., Inc. "The Happy Honda Days Sales Event is a terrific opportunity for Honda to cap off a record-setting year, with the Accord, Civic, CR-V and Odyssey also on pace to lead their respective segments in retail sales."
The magic of these beloved toys has been brought to life with stop-motion animation rather than computer-generated imagery to authentically capture how these toys came to life through play. The original toys were tracked down and used to develop the spots, along with recognizable voice-over talent.
Network TV placements are scheduled on popular programs such as "Survivor," "The Voice," "The Mindy Project" and "Dancing with the Stars," as well as on national cable networks such as AMC, Bravo, Comedy Central, Discovery, HGTV and TBS. Local Spot TV in 210 DMAs will drive local incentives to local in-market shoppers every week during Happy Honda Days, with high-impact weight during the first two weeks and last two weeks of the event.
As the consumer purchase habits continue to shift, Honda has evolved its media mix for stronger in-market support targeting handraisers.  Honda has increased its digital support by 80% compared to last year's event, with the substantial increase going to Mobile, Online Video, Audience Targeting heavy-up and Paid Social media. This increase in digital support includes banner ads on high-traffic third-party auto sites such as Cars.com, KBB.com and Edmunds.com as well as units on Facebook, Twitter and YouTube. GIFs and Vines will also support paid social posts.
Print ads will run in "People" and "Sports Illustrated" and will include local newspaper support in top markets. Four weeks of Network radio spots will also air during the event.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has the highest brand fuel economy¹ and the longest-lasting cars² of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
¹ Based on Model Year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."
² Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.
G.I. JOE, STRETCH ARMSTRONG and JEM & THE HOLOGRAMS, and all related characters are trademarks of Hasbro. © 2014 Hasbro. All Rights Reserved.

Source: Honda Media Newsroom

2015 Honda Fit Rules the Roost at SEMA

 
While the 2015 Honda Fit might not be the top-selling vehicle at most American Honda dealers, there’s no denying the fact that it’s a really hot up-and-comer, especially among younger, urban drivers looking for a slick vehicle that not only is affordable but fun and stylish and technologically-advanced, as well.

2015 Honda Fit takes SEMA Show by Storm

11/04/2014 - LAS VEGAS

• Fit wins SEMA Award as "Hottest Sport Compact"
• Tjin Edition voted Fan Favorite in the 2015 Fit Performance Project
• HPD displays extensive line of available racing "crate motors"

The all-new 2015 Honda Fit  (automobiles.honda.com/fit/) arrived at the 2014 SEMA Show in strength, with nine personalized versions on display in the Honda booth, quickly winning the coveted SEMA Award as the "Hottest Sport Compact" at a ceremony formally opening the show. The Honda booth at the SEMA Show is highlighted by the Fit customized by Tjin Edition, voted as the Fan Favorite in the 2015 Fit Performance Project, which enabled fans to track the build processes of several teams through an interactive Honda Tumblr site.
"The 2015 Fit is a worthy addition to Honda's strong heritage of developing tuned sport compact vehicles, and it wears the mantle of "Hottest Sport Compact" well," said Jeff Conrad, SVP & General Manager of Honda Division, American Honda Motor Co, Inc. "Fun to drive, versatile and a great value, the new Fit does so many things right, and it's great to see it becoming a popular platform for owner personalization."
Over the past few months, Honda and its fans followed the progress of six build teams that customized the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience dubbed the 2015 Fit Performance Project (#ProjectFit). The six build teams, Tjin Edition, voted Fan Favorite; Bisimoto Engineering; Kontrabrands; MAD Industries; Spoon Sports USA; and the award-winning Kenny Vinces, each personalized the Fit virtually in public, something rarely seen in a very competitive industry. Photos, video and animated GIFs of the transformations in progress were posted throughout the campaign at hondaloves.tumblr.com where fans ultimately voted for their favorite build.
Three additional personalized 2015 Honda Fit vehicles are on display in the automaker's booth including a Fit B-spec race car prepped for competition by Honda Performance Development (HPD), Honda's North American racing company; a Fit loaded with available dealer-installed Honda Genuine Accessories; and an additional Fit personalized by prominent tuner, Bisimoto, on behalf of Norm Reeves Honda in response to fan feedback prompted through the 2015 Fit Performance Project.
HPD is back at the SEMA Show displaying its extensive line of racing engines which are available for purchase for sanctioned racers in North America. HPD has long supported grassroots through pinnacle racing, and the display highlights the broad spectrum of available engines ranging from go-cart motors to IndyCar and ALMS engines. Please refer to the separate HPD SEMA Show press release for full details on the display or visit hpd.honda.com/racing-line/racing-line-store for consumer information.
Bringing a "fun to ride" element to the Honda display, a range of Honda Powersports products help highlight Honda's broad range of enthusiast oriented products beyond automobiles. On display at the show: the Pioneer 500 side by side, the NC700X, CBR300R, and the wildly popular Grom.
After viewing all of the impressive vehicle displays at the 2014 SEMA Show, attendees with media credentials are also invited to celebrate at the second annual "Honda Soiree" on Nov. 4 from 10 p.m. to 2 a.m. at the Tao Nightclub inside the Venetian hotel complex. Members of the media are invited to visit the Honda booth in the Central Hall at the SEMA Show on Nov. 4, where a limited number of media entry wristbands will be available.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.
About Honda Powersports
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda's Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers.
For more information on Honda products, go to powersports.honda.com.
Summary of Vehicles on Display at the American Honda Booth
Honda Automobile Display
2015 Honda Fit EX equipped with Honda Genuine Accessories
From Honda Performance Development
2015 Honda Fit HPD B-SPEC Concept Race Car
#28 Andretti Autorsport DHL Show Car – Winner of the 2014 Indianapolis 500 (replica)
HPD Supercharged CR-Z IndyCar Series Pace Car
HI13RT IndyCar Engine
HPD K20 Formula Atlantic Engine
HPD L15A7 Formula F Engine
CRF250 Karting Engine
GXH50 Karting Engine
CR125 Karting Engine
GX120 .25 Midget Engine
GX160 .25 Midget Engine
AR35TT GT Engine

Project Vehicles⁵
Bisimoto Engineering 2015 Honda Fit for Norm Reeves Honda
Bisimoto 2015 Honda Fit Turbo
Bisimoto 2015 Honda Fit Spec Car
Kontrabrands, LLC A.M.L. (Active Metropolitan Lifestyle) Honda Fit
Spoon Sports Super Taikyu 2015 Honda Fit
Kylie Tjin Special Edition Fit

Powersports Display
Pioneer side-by-side
Grom
CBR300R
NC700X
⁵ Aftermarket project vehicles. All modification information listed was provided by the vehicle builders and has not been confirmed by American Honda Motor Co., Inc. The modifications to these vehicles may void the manufacturer's warranty, may not be legal for street driving in all 50 states and have not been specifically suggested, recommended or approved by American Honda Motor Co., Inc.

Source: Honda Media Newsroom

Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX

11/03/2014 - TORRANCE, Calif.

• Honda Division has its best-ever October sales—up 5.5 percent on delivery of 105,745 new cars and trucks
• All-new Acura TLX sales reach nearly 5,000 units in October, driving an overall 7.9 percent increase for the brand
• Honda CR-V smashes previous October record with 29,257 sales, an increase of 29.7 percent over the same period in 2013; New Fit also sets new October sales mark

American Honda Motor Co., Inc. today reported total October 2014 Honda and Acura vehicle sales of 121,172 units, an increase of 5.8 percent versus October of last year. The Honda division set a new October record on sales of 105,745 vehicles, an increase of 5.5 percent for the month. The Acura division posted sales of 15,427 units to rise 7.9 percent in the same period.
Honda
The new October sales record for the Honda brand was driven by the success of core models leading to an overall 5.5 percent gain versus October 2013. The new 2015 CR-V, crowned Motor Trend's 2015 SUV of the Year, helped the model post its best October on record. The new Honda Fit also set a new October milestone and Accord sales rose for the 10th straight month—all helping to push the Honda brand to a new October pinnacle.

• The redesigned 2015 Honda CR-V, which went on sale October 1, helped smash the previous October record, and was up 29.7 percent over 2013 on sales of 29,257 units.
• The new Honda Fit nearly doubled its sales last month, setting an all-time October record with sales of 6,851 units, an increase of 83.4 percent for the month.
• Honda's stalwart Accord posted a strong month, rising 7.8 percent in October with sales of 27,128 units to give the model its 10^th straight monthly increase.

"The new 2015 CR-V is giving renewed momentum to what has already been an incredible year," said Jeff Conrad, Honda division senior vice president and general manager. "The success of the new Fit is an important step in re-establishing small cars as a pillar in the Honda lineup."
Acura
With the 3.5L SH-AWD model enjoying its first full month on the market, the new Acura TLX gained more than 25 percent versus last month's strong performance, reaching sales of nearly 5,000 units in October after less than three months on the market. TLX helped push Acura brand sales up 7.9 percent for the month.

• TLX sales reached 4,890 units in October, jumping 25.9 percent over last month for its best month since joining the Acura lineup, and came within just a few hundred units of ranking as Acura's best-selling model.
• With 5,324 units sold in October, Acura's current best seller—MDX—jumped 9.5 percent month-over-month despite being limited by tight supplies.

"With TLX sales nearly topping 5,000 units in a segment full of notoriously tough competitors, the new TLX is quickly establishing itself as a top player in the mid-size luxury sedan game," said Mike Accavitti, Acura division senior vice president and general manager. "This early success of TLX also demonstrates the strong potential of the performance direction for the Acura product lineup."



Source: Honda Media Newsroom