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Tuesday, April 21, 2015

Honda Given Top Award in KBB.com Brand Watch Study


It isn’t always easy for consumers to get the most bang out of their buck when purchasing a new vehicle, due largely to the fact that they have no clue whether the vehicles they’re buying will actually stay as delightful and gorgeous and fun as they were the day they first test-drove them.


Honda models, however, are well-known for being some of the most reliable in the industry, and that led to them being named a “Best Value Brand” in Kelley Blue Book’s annual Brand Watch study. Even better, they were named the “Best Overall Brand” for the third consecutive year by those surveyed.

"These awards from KBB.com demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand," said Jeff Conrad, Honda division senior vice president and general manager at American Honda Motor Co., Inc. "We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road."

We here at Pacific Honda were thrilled to have played even a small a role in getting this accomplished, mostly because we love knowing that San Diego Honda customers are happy with their purchases here. There is great brand loyalty among these consumers, and the process by which they ultimately decide to buy a Honda vehicle doesn’t typically let them down.

That is true value in an automobile, and according to KBB.com, nobody over the course of the last three years has done it better than Honda.

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