automobiles.honda.com) as the 'Best Value Brand' and 'Best Overall Brand' in Kelley Blue Book's 2015 Brand Image Awards, based on the company's Brand Watch™ study. This is the fourth time Honda has been named 'Best Value Brand' and marks the third consecutive year it has been recognized as 'Best Overall Brand' by non-luxury car shoppers on KBB.com.
"These awards from KBB.com
demonstrate that customers continue to recognize the tremendous quality
and value of our products, which are at the heart of the incredible
competitive strength of the Honda brand," said Jeff Conrad, Honda
division senior vice president and general manager at American Honda
Motor Co., Inc. "We take this recognition from our customers as a
mandate to continue building the highest quality, longest lasting
vehicles on the road."
The 2015 Brand Image Awards are based on consumer automotive
perception data from the Kelley Blue Book Market Intelligence Brand
Watch study. Brand Watch is an online brand and model perception
tracking study tapping into 12,000+ in-market new-vehicle shoppers
annually on Kelley Blue Book's KBB.com.
The highly comprehensive study offers insight into how shoppers
perceive important factors driving their purchase decisions, and
captures brand/model familiarity and loyalty among new-car shoppers.
Honda was named 'Best Overall Brand' by securing the highest average
score across ratings of all non-luxury models, and the weight of
importance of each of the factors in the study.
"Honda garnered not just one but two extremely important awards in
our Kelley Blue Book Brand Image Awards program for 2015," said Jack R.
Nerad, executive editorial director and executive market analyst, Kelley
Blue Book's KBB.com.
"Winning vehicle shoppers' endorsement as the Best Value Brand is a
tangible expression of consumers' perception that Honda vehicles offer
industry-leading value, and winning the Best Overall Brand award makes
it clear that value isn't the only attribute for which Honda tops the
industry. In fact, it is an industry leader in a variety of important
For more information about Kelley Blue Book's 2015 Brand Image Awards, please visit http://www.kbb.com/new-cars/brand-image-awards/.
Honda offers a full line of
reliable, fuel-efficient and fun-to-drive automobiles for American car
buyers through approximately 1,000 independent U.S. Honda dealers. The
Honda lineup includes the Accord, Crosstour, Civic, Fit, and CR-Z along
with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has been producing automobiles in America for more than 30
years and currently operates 16 major manufacturing facilities in North
America. In 2014, 98 percent of all Honda brand vehicles sold in U.S.
were made in North America, using domestic and globally sourced parts.
Source: Honda Media Newsroom