If you’ve seen one commercial for a pickup truck, you’ve seen them all, right? Nearly every single time, it probably has involved a hulking piece of machinery on wheels traversing the challenging terrains of a desert or rocky forest, all while hauling around a bed full of gigantic boulders for some unknown reason. They’re effective in showing off how powerful and rugged these trucks can be, but they simply are not all that creative. The Honda brand, let the record show, refuses to put out a subpar advertisement, as they’ve shown once again in a recent spot called “The Power of Ridgeline.”
The commercial is a stop-motion venture put together by the same artist who did the “Paper” commercial last fall, and it features five Honda Ridgeline models hauling in materials for five different construction projects to take place during the spot. Since it’s stop motion, things get built very quickly in the one-minute commercial only to pull back at the last minute to reveal the Honda logo constructed of those very projects.
"We really wanted something that stood apart from traditional truck advertising that you see on television because it's Honda and we like to do things a little bit differently," said Susie Rossick, assistant VP-marketing at American Honda Motor Co. “So we decided to take this turn and show all the different things that you can do with a Ridgeline -- not just the typical throwing lumber in the back and then going off to a construction site."
If you’re interested in test driving the new Honda Ridgeline, please visit your friendly neighborhood Honda dealership near Poway, CA, and one of our sales associates will be happy to get you behind the wheel. It’s a fantastic versatile truck that continues to work against clichés whenever possible, and it’s available right now here at Pacific Honda.