As a Honda dealership serving Lemon Grove, CA, we are very aware of just how important Hispanic culture is in these parts. According to the most recent census information, exactly one-third of the San Diego, CA metropolitan area is of Hispanic or Latino descent, which in this instance equates to well over a million people. Many of them claim Spanish as a first language or are, at the very least, bilingual, so it makes sense for the Honda brand to come up with a Hispanic-focused series of advertisements to appeal to all those Spanish-speaking customers right here in our own backyard.
And that is exactly what the automaker has done for the new 2017 Honda Ridgeline. This month, the Campeón de Campeones soccer tournament takes place in Los Angeles, CA, and as one of the biggest events of the year in American soccer, it serves as a perfect opportunity to air a number of new Hispanic ads focusing on the new Honda Ridgeline pickup. The spots will show on Univision Deportes this month, and will display the utilitarian nature of a truck that has served plenty of customers well over the years, including those of Hispanic descent.
“The incredible versatility and one-of-a-kind features of the Honda Ridgeline are what set it apart from other midsize trucks and make it the perfect vehicle for people’s daily lives or special tailgating events,” said Gina George, Manager of Multicultural Marketing at American Honda. “Debuting Ridgeline to fans of Campeón de Campeones is a fantastic opportunity to show how Ridgeline can bring friends and family together.”
Whatever your nationality of origin, feel free to stop by and test drive a new Honda Ridgeline today. Our sales associates will be happy to help you out and, if necessary, get everything underway to take the vehicle home with you. We'll see you soon!