Wednesday, July 20, 2016

Honda Ads Put Vehicles in Dream Sequence

Every summer, Honda dealerships all over the country receive the latest shipments of many new Honda cars, SUVs, and minivans, which is what makes it the perfect time to hold the annual Summer Clearance Event that allows us here at Pacific Honda to offer up some of the sweetest deals of the year on the outgoing model year’s inventory.

To advertise the Summer Clearance Event this year, the Honda brand recently debuted a really fun ad campaign meant to entice buyers in the San Diego and Kearny Mesa, CA areas to head out to their local Honda dealerships and find the vehicles their hearts have been searching for.

The new “Now is the Moment” ad campaign, which features six different commercials, tries to capture that feeling of “love at first sight” by showing shoppers in a Honda dealership looking at a number of different models, then settling on the perfect one as their hair blows back and literal choirs begin singing to champion the connection.

The different spots showcase the 2016 Honda Accord, 2016 Honda Civic, 2016 Honda CR-V, 2016 Honda Fit, and 2016 Honda Odyssey, though each of them is graced with the presence of a different chorus. There’s one singing a ‘90s pop song, another an ‘80s rock ballad, and another still a soulful gospel song. They really are fun little fantasy sequences that capture the fun of finding a car that truly is “just right.”

We encourage you to visit our facility sometime soon to check out these models for yourself because, like we said, there is no better time of year to get a great deal on a new Honda vehicle. With any luck, you’ll have choirs singing in your head by the time it’s all over, too. We look forward to your visit!

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