Wednesday, April 10, 2013

Honda Reins In Three Brand Image Awards

There’s no question that, when it comes to the auto industry, image is everything. Every automaker on the face of the planet wants the general public to view their vehicles as safe, attractive, reliable, affordable, and technologically advanced, but building that image is something that takes a lot of time and energy, and some manufacturers still never quite get there, no matter how hard they work.

Well, we here at Pacific Honda are pleased to say that the image put forth by Honda is not only good, but award-winning. When Kelley Blue Book, the most respected online auto-pricing guide in the industry, runs their annual Market Intelligence Brand Watch study each year, they do so with the understanding that thousands of new-car buyers are going to chip in to help KBB decide which brands are viewed most positively by consumers.

This year, it was Honda that overwhelmed customers in all the right ways, and as a result Honda was awarded the “Best Overall Brand” award, as well as subcategory awards for “Most Trusted Non-Luxury Brand” and “Best Value Non-Luxury Brand.” With great new vehicles like the 2013 Honda Accord, we feel like our product is better than ever, and as a respected Honda dealer, we’ve got to say that we’re very excited to see that customers are as excited about these cars as we are. In San Diego, used Honda cars and new Honda cars are all among the best that money can buy, and this recent accolade from Kelley Blue Book only makes that all the more clear.

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