In the business of automobiles, having a stable of cars good enough to speak for themselves is a wonderful thing, and Honda dealers all across the country feel very confident in their cars, vans, and SUVs as exactly those kinds of automobiles.
But let’s face it—no auto brand would survive without advertisements, which is why it’s so very important that automakers employ ad and communications specialists to rival the best in the business.
For 2014, at least in the automotive world, Honda may have had the best in the business, as they took away an incredible three of the six Automobile Advertising of the Year Awards given out earlier this month. Honda had some banner sales months in 2013, and after earning all these accolades, they're starting to get an inkling as to why.
The biggest win for Honda was their “Hands” spot, which won the award for best overall commercial. It features a couple of hands folding one Honda product into another, and it creates a rather awesome and hypnotizing effect for anybody who watches it. The other winners were in the internet and voter’s choice categories, with the former being “Sound of Honda,” an audial recreation of a 1989 speed test broken and recorded by Honda, and the latter being “Illusions,” which uses unreal sidewalk art to trick the eye and make us think a little differently about the 2014 Honda CR-V.
We went ahead and embedded two of the ads for you at the bottom of this post, so dig on in and see for yourself why Honda fancies itself one of the most creative automakers in the industry.
“Hands”:
“Illusions”:
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