Honda Gunning for World's Longest Rose Parade Float

by: Noah Joseph

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.

The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by theHonda Jet will pick up the rear.

Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Honda's "Keeping Dreams on Track" Float to Lead 2014 Rose Parade, Set to Break Record for Longest Rose Parade Float

12/23/2013 - TORRANCE, Calif.

- Measures an unprecedented 274 feet in length, a Rose Parade float record
- Float will celebrate the recently launched TOMODACHI-Honda Cultural Exchange Program between the United States and Japan, promoting friendship, education and leadership
- GRAMMY-winning songwriter and producer Daniel Ho composed float's original soundtrack
- Rose Parade first: Oversized LED video screen will enable spectators the chance to ride along virtually, via cameras mounted on the float
- Returning as the presenting sponsor for the 4th year, Honda's float will lead the Parade

Honda will lead the 125th annual Tournament of Roses Parade with the "Keeping Dreams on Track" historic-meets-futuristic train-themed float, powered by a specially-configured Honda hybrid engine. The premier float of the 2014 Rose Parade, will measure an unprecedented 274 feet in length, and is set to break the record as the longest Rose Parade float, currently held by Honda's 2005 Rose Parade float entry (207 feet). The float's design embodies Honda's "Follow Your Dreams" spirit – looking into the future where all things are possible by following your dreams – while also fulfilling the dreams of parade spectators.

Entering into Honda's 53rd year collaborating with the Tournament of Roses and fourth consecutive year as presenting sponsor, with this year's float Honda will celebrate a very special new partnership with the TOMODACHI Initiative – the TOMODACHI-Honda Cultural Exchange Program, designed to create friendship and understanding between Japanese and American youth. The TOMODACHI Initiative is a public-private partnership that was born out of U.S. support for Japan's recovery from the Great East Japan Earthquake in 2011. The initiative invests in the next generation of Japanese and American leaders through educational and cultural exchanges as well as entrepreneurship and leadership programs. Two students from the TOMODACHI program will precede the Honda float, carrying the Parade's presenting sponsor banner.

"Keeping Dreams on Track is an embodiment of Honda's deeply rooted philosophy, The Power of Dreams, as well as Honda's passion toward following those dreams to guide and inspire us to make a difference," said Stephan Morikawa, assistant vice president of American Honda Corporate Community Relations. "Honda has many exciting efforts coming in 2014, and the Rose Parade marks our first opportunity to provide a sneak peek at some of these innovative Honda technologies and important new partnerships, while wishing everyone watching the Rose Parade a very happy New Year and joyous holiday season."

Meet the 2014 Honda "Keeping Dreams on Track" Float
Those watching the Rose Parade on Wednesday, January 1, 2014 will experience the record-breaking 274 foot-long float, showcasing a combination of creativity, imagination and inspiration. The float – measuring 30 feet tall at its highest point, 18 feet wide at the widest, and weighing in at 50 tons – features five "train" cars that share Honda's ambitious dreams for the future, all set to an exclusive soundtrack, "Of Friendships & Dreams," composed by six-time GRAMMY-winning songwriter and music producer, Daniel Ho.

An Acura NSX sports car-inspired "locomotive" car, driven by ASIMO, the world's most advanced humanoid robot, leads the train. The second train car is a Honda engine, representing the company's long-term commitment to fuel-efficient mobility.

The third train car is built to represent Honda's task-performing robotic arm, a derivative of Honda's ASIMO robotic technology, and will carry students from the TOMODACHI cultural exchange program.

The fourth train car fulfills the dreams of spectators along the Rose Parade route who have always wished to ride on a float by bringing them onboard virtually. It features two large LED video monitors measuring 30-feet wide and 10-feet tall, the first in the Rose Parade's history. Images of parade-goers along the route will be projected onto the screens, enabling them the opportunity to virtually "ride" on the float. The train's caboose is inspired by HondaJet, the world's most advanced light jet.

Honda's float will be propelled by a specially configured Honda hybrid low-emission engine to help the float function more efficiently and reduce its carbon footprint.

Nearly 9,000 Flowers on Board Honda's Train
"Keeping Dreams on Track" will feature approximately 8,980 total flowers – almost double the amount of flowers from the previous year – to garnish the record-setting length of the new float, including 5,900 roses, 2,500 carnations and 580 gerberas. A variety of flowers, plants and seeds will be used, including hot pink, red and light lavender roses, pink and hot pink carnations, red gerberas, among many others. All of these natural materials will later be ground up for mulch after the conclusion of the parade activities.

Music as a Universal Language
This year's Rose Parade marks an important milestone for the Honda brand, as it serves to establish the newly formed TOMODACHI-Honda Cultural Exchange Program. The three-year initiative, first announced on December 13, was developed to support education and U.S.-Japan efforts to develop future generations with an experiential learning program of Music as a Universal language.

Continuing A History of Friendship between Honda and the Tournament of Roses
Honda first collaborated with the Tournament of Roses in 1961 to provide two-wheeled vehicles and generators for 1962 Parade operations. Honda has been a float participant in the Rose Parade since 1977 and has provided the vehicles for official Tournament of Roses transportation since 1994. Honda continues to supply two-wheeled vehicles used by white-suited Tournament volunteers, side-by-side (multi-utility) vehicles for Parade operations, the official Pace and Sound vehicles that lead the parade, as well as Honda Pilots and Odyssey minivans for the Tournament Queen and her court.

As presenting sponsor of the parade, Honda's float will lead the parade, but it will not compete during the judging process. Prior to becoming presenting sponsor in 2011, Honda floats won awards in 15 of the previous 16 years.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

About the Rose Parade
The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, the Rose Bowl Game® presented by VIZIO and a variety of associated events. The Tournament's 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 125th Rose Parade presented by Honda, themed "Dreams Come True," will take place Wednesday, Jan. 1, 2014, followed by the 100th Rose Bowl Game presented by VIZIO. On Jan. 6, 2014, the Tournament also will host the 2014 VIZIO BCS National Championship at the Rose Bowl Stadium. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.

Source:autoblog

2015 Honda Fit Debuting at North American International Auto Show

For those of you that weren’t aware, the 2014 North American International Auto Show goes down next month in the Motor City, and we here at Pacific Honda are extremely excited about this because it was recently announced that this show would be the forum for the debut of the all-new 2015 Honda Fit.

Thank You

Honda Manufacturing of Alabama Annual Toy and Food Drive

2014 Honda Accord V6 Among Ward's 10 Best Engines

The major focus on automobiles these days tends to be on things like technology and safety features, in large part because that’s where a good number of the biggest changes are happening right now in the automotive world.

But let’s not forget what makes the car industry go, literally. It’s the engines, and according to Ward Automotive’s 10 Best Engines list for the 2014 model year, the 3.5-liter V6 engine under the hood of the 2014 Honda Accord is one of the best in the industry.

Honda Favoring Turbo Over Hybrid for US-Market Vezel

by:Noah Joseph

While Honda gears up to unveil the new Fit to the US market at the Detroit Auto Show next month, back in its home market, the car's crossover cousin is just going on sale. The Vezel was unveiled at the Tokyo Motor Show last month and already has a three-month waiting list in Japan, where Honda projects that 90 percent of customers will opt for the hybrid version. Not so in the United States, however.

When the Vezel reaches American showrooms, there'll be a number of key differences. For starters, it will carry a different name, though Honda isn't saying what that will be. For another, it will be built for North American consumption at Honda's new plant in Mexico, roughly half of whose production capacity is reportedly being allocated to the new crossover. And finally, it'll have a different engine.

In Japan the Vezel is being offered with a 1.5-liter four-cylinder engine, with or without electric assist. Honda won't offer the hybrid version here – at least not initially – but it is preparing to offer a turbo option. Although it has yet to announce US specifications and options, the 1.5-liter turbo four (also unveiled at the Tokyo show) is considered a stronger likelihood than the 1.0- or 2.0-liter versions.

Source:autoblog

2015 Honda Fit Set for Detroit Reveal

 by:Brandon Turkus

 

We've got one more debut confirmed for next month's Detroit Auto Show, as Honda has announced that it will be showing off the 2015 Fit in the Motor City. Honda has released a singular image of the new Fit's rear taillight, above.

From the sole image, we can see that the American-spec Fit will share at least its taillights with the Japanese variant, which we've helpfully included an image of to the right. Now, technically, the blue car to the right is the Fit Hybrid, a car we aren't expecting to see in the US market. But the gallery of images we've included below should give those interested in the car a very good idea of what the new Fit will look like when it hits the auto show stage next month.

As for what will be under hood when it debuts in January, Honda is touting its Earth Dreams Technology engine, which we take to mean some sort of four-cylinder, gas-powered mill. Expect excellent fuel economy from the new car, and according to the Japanese brand, "leading-edge connected car technologies."

Expect the full raft of details on the new Fit when it makes its official debut at the 2014 North American International Auto Show on January 13. For now, scroll down to read Honda's press release.

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Honda to Debut All-New 2015 Fit at North American International Auto Show
Big news in the New Year for the subcompact-car segment with the introduction of a from-the ground-up more advanced, refined and fun-to-drive Honda Fit

TORRANCE, Calif. – Dec. 19, 2013 – Honda will take the wraps off the all-new 2015 Fit at the 2014 North American International Auto Show in Detroit on January 13. Honda will showcase significant advancements designed to further extend Fit's status as the benchmark vehicle in the subcompact-car class.

The 2015 Fit builds on the current model's innovative packaging, flexible cargo capability and fun-to-drive character with spirited new styling, an even more spacious and refined interior packed with leading-edge connected car technologies. The third generation Fit is set to offer enhanced fuel-efficiency and performance courtesy of its all-new platform and Earth Dreams Technology powertrain. Equipped with the Honda-exclusive next-generation Advanced Compatibility Engineering™ (ACE™) body structure, the new Fit is also anticipated to earn class-leading safety ratings.
John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc., will introduce the 2015 Fit at the company's press conference, which also will be broadcast live via webcast at http://hondanews.com/live/2014naias-honda (link will be live Jan. 13).

Named a Car and Driver '10-Best' vehicle every model year since its introduction to the U.S. market for 2007, the Fit remains one of the best-selling Honda vehicles globally, with cumulative worldwide sales of 4.87 million units1. The Fit is manufactured at ten locations around the world and sold in 123 countries. The new U.S.-market Fit will be produced for the first time in North America at an all-new plant in in Celaya, Mexico.

Customers interested in learning more about 2015 Fit are encouraged to visit http://automobiles.honda.com/2015-fit/, where they can sign-up to receive more information on the new model.

About Honda

Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

Source: autoblog

HMA Reaches Production Milestone in Celebration of the 3 Millionth Alabama-built Honda

Associates at Honda Manufacturing of Alabama, LLC (HMA) celebrated a production milestone this week, completing the 3 millionth Honda vehicle built at the plant in Lincoln.
The production of HMA's milestone vehicle this week comes a little more than 12 years since the start of mass production at the $2 billion facility on Nov. 14, 2001.
"The commitment and dedication of our 4,000 associates has allowed HMA to achieve this production milestone and fulfill our commitment to more than 3 million Honda customers across the globe," said Tom Shoupe, HMA President.
HMA is the sole production source of the Odyssey minivan, the Pilot sport utility vehicle, the Ridgeline pickup truck, the Acura MDX luxury sport utility vehicle and the V-6 engines that power each vehicle. During calendar years 2009 and 2010, the facility also shared production of the Honda Accord V-6 Sedan with Honda of America Mfg. in Marysville, Ohio.
The production breakdown, by model, is approximately:*

• 1.82 million Odyssey minivans
• 1.02 million Pilot SUVs
• 90,000 Ridgeline trucks
• 50,000 Acura MDX SUVs
• 27,000 Accord V-6 Sedans (2009-2010)

Honda Manufacturing of Alabama employs more than 4,000 associates at its 3.7-million-square-foot Lincoln facility and has the capacity to produce as many as 340,000 vehicles and engines each year. Over the past two years, HMA has invested an additional $450 million and added more than 400 jobs in expansion efforts designed to enhance manufacturing flexibility and increase annual production.
Honda marked another major manufacturing milestone this week (Dec. 2) when its East Liberty Auto Plant in Ohio produced its 1 millionth CR-V sport utility vehicle. Auto production at the East Liberty plant, which employs 2,400 associates, began in 1989 and produced its first, third-generation Honda CR-V sport utility in September 2006.
^{*(All production totals are rounded.)}
About Honda Operations in North America
Honda began automobile production in the U.S. in 1982. It now operates 14 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, and power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts.
Seven Honda auto plants in the North American region, including four in the U.S., have the capacity to produce 1.63 million automobiles each year. In 2012, 90 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. This will increase to 1.92 million vehicles per year in 2014, when the sales percentage of locally produced automobiles is expected to rise to more than 95 percent.

Source: Honda News

2014 Honda Civic Adds More iPhone Connectivity

Over half of Americans with cell phones have made the leap to smartphones, which, when combined with a brand new Honda vehicle like the recently-released 2014 Honda Civic, has made life a heck of a lot easier (and safer) than it was just a few years ago.

Honda Launches Next Generation In-Vehicle Connectivity

Honda to Use Accord Plug-In for Vehicle-to-Grid Demonstration Project

by: Danny King

Honda is joining a pre-existing vehicle-to-grid (V2G) demonstration project involving the University of Delaware and NRG Energy. Honda will use one of its Accord Plug-in Hybrid models as a back-up grid-power source when conventional power supply drops and demand surges. NRG Energy started funding its testing system with the university earlier this year.

In order to participate, Honda is installing a bi-directional on-board charger in the Accord PHEV. The test is part of a broader effort by automakers and other entities to explore how plug-in vehicles can help regulate the grid something that will become more common as renewable energy sources become more common.

Nissan has been running similar demonstration with its all-electric Leaf. Recently, Nissan tested its "Vehicle-To-Building" system in Japan, which involved a half-dozen Leaf vehicles powering an office building during peak demand, then having the cars re-juiced when electricity costs go down. In 2011, Nissan also started getting results from its "Leaf-to-Home" system, which uses the EV to power a house during blackouts. Check out Honda's press release below.

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Honda Joins Vehicle-to-Grid Technology Demonstration Project in Partnership with University of Delaware and NRG Energy

TORRANCE, Calif., Dec. 5, 2013 /PRNewswire/ -- Honda has joined a demonstration project for experimental vehicle-to-grid (V2G) technology aimed at providing a potentially valuable energy storage resource to the nation's electrical grid while providing for more cost-effective ownership of plug-in electric vehicles.

The Honda technology builds off of the research conducted by the University of Delaware and now supported by NRG Energy, Inc. NRG and the University of Delaware, through their eV2g joint venture, came online early in 2013 with the world's first revenue-generating vehicle-to-grid project, demonstrating the controls, regulatory requirements, and market participation rules for selling energy storage from vehicles into the PJM Interconnection Regulation Market. Honda is supplying an Accord Plug-In Hybrid with added V2G capabilities to the University's Science, Technology and Advanced Research (STAR) Campus to jointly investigate the potential of this technology to benefit the electrical grid, vehicle owners and society.

Using smart grid technology, the V2G system is able to monitor the status of the grid to determine whether the grid requires additional power sources that can respond rapidly, or the grid requires power demands that can absorb transitional power supply. Such a system has the potential to reduce or eliminate the fluctuation of the grid, which can occur more frequently when renewable energy sources are introduced to the grid. Electric vehicle owners potentially benefit from supporting a more stable power grid, which can lead to reduced utility costs for the vehicle owner.

The Honda Accord Plug-In Hybrid demonstration vehicle is equipped with a bi-directional on-board charger, which allows the vehicle propulsion battery to both charge from and discharge to the electrical grid. With an additional communication device, the vehicle receives signals from a grid operator via a charging station, and controls charge and discharge in accordance with the signals. When electric power is requested by the grid, the vehicle will discharge power from its battery. When the grid power supply exceeds demand, the vehicle proactively charges its battery.

About Honda Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles from the American Council for an Energy-Efficient Economy (ACEEE) for eleven out of the past twelve years. In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, power sports and power equipment products and its global network of manufacturing plants. In 2011, the company set a new CO2 emission reduction targets for 2020, including a 30% reduction in CO2 emissions from its products compared with 2000 levels.

 

Source: autoblog

Study: Honda, Hyundai and Kia Get best Word-of-Mouth Recommendations in US

 by: Jeffrey N Ross

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.

The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.

As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

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BCG Inaugurates the Brand Advocacy Index

BOSTON, December 2, 2013-The Boston Consulting Group (BCG) announces today the launch of the Brand Advocacy Index (BAI), a strategic metric that measures word-of-mouth recommendations with much greater precision than existing approaches. Unlike competing measures, BAI displays a strong correlation with top-line growth and helps identify concrete actions for improving what is known as "brand advocacy."

A new report from BCG estimates that brands with high levels of advocacy-the most recommended brands-significantly outperform heavily criticized companies. For the sample of brands studied, we found the average difference between the top-line growth of the highest- and lowest-scoring brands was 27 percentage points. The report, titled Fueling Growth Through Word of Mouth: Introducing the Brand Advocacy Index, is being released today.

Smart marketers have long understood that word-of-mouth recommendations from consumers have greater impact on sales than any other source of information. And it's not just that positive buzz moves the financial needle forward. Negative word of mouth from brand critics can push results in the opposite direction.

Despite the relevance of brand advocacy, companies have struggled to measure it in the marketplace, demonstrate its top-line impact, and develop tactics that improve word of mouth. BCG has created BAI to address these gaps. BAI displays a strong correlation with top-line growth-81 percent, or double that of other measures of customer promotion. It also reveals the relative influence of both customers and noncustomers in driving recommendations, as well as the rational and emotional factors that motivate both groups to recommend a brand.

"Although the level of advocacy varies widely by industry and country, we have not found a single category in which advocacy is irrelevant," says Pedro Esquivias, a BCG partner and coauthor of the report. "BAI opens a window onto the precise mechanisms for measuring and managing brand advocacy, allowing any brand to harness these insights to fuel growth."

BAI shines a spotlight on the companies that have achieved the pinnacle of word-of-mouth recommendations. To understand where companies stand, we surveyed more than 32,000 consumers in France, Germany, Spain, the U.K., and the U.S. The results reveal the brands that respondents recommended the most, selected from five diverse product categories in these countries. Only 55 brands have earned a place on our new list. (See the exhibit below.) Each brand achieved its position by being in the top three brands in its respective product category and country.

Click to Enlarge

"Consumers are positively recommending the most recommended brands to their friends, family, and coworkers-often spontaneously and even when they are not customers of the brand," said Steve Knox, a BCG senior advisor and coauthor of the report. "Their strong financial results show the power of advocacy to drive top-line growth."

Noncustomers can be particularly influential in certain industries, such as those in which consumers purchase products and services infrequently or in which only a small number of consumers purchase. The luxury automobile industry is an example: even though relatively few people own luxury autos, a large number of people feel entitled to share their opinions about the leading brands.

In the report, authors Pedro Esquivias, Steve Knox, Victor Sánchez-Rodríguez, and Jody Visser explore how BAI can guide brands, identifying and prioritizing critical areas of brand strategy and customer experience as part of a larger effort of brand-centric transformation. For areas in which the brand is weak, BAI can help prioritize actions with the highest potential to transform the business and drive advocacy. For areas in which the brand is strong, BAI can help build on specific brand advantages to drive advocacy. BAI can also help companies focus on the right segments. In addition to guiding brand transformation, BAI offers unique insights into broader issues of, for example, operations, customer service, and loyalty programs that could be improved with a better understanding of the specific brand attributes that customers value.

In an environment of constrained resources, some smart companies are planning to add advocacy to their traditional marketing mix. These forward-looking organizations want to build long-term relationships, not just Facebook "likes" and buzz. BAI offers brands an efficient way to measure this vital leading indicator, simultaneously maximizing scarce resources and driving growth. For companies ahead of the curve, our approach to measuring advocacy confers a significant advantage. For those relatively rare brands that can build an emotional connection with consumers in advance of the competition, that competitive position can be difficult to dislodge.

 

Source: autoblog

2014 Honda Civic, CR-V, Accord Finish Among Year's Best Sellers

Frequent visitors to our blog know that we love to post when Honda vehicles are mentioned on all sorts of different lists lauding them for being exceptionally efficient or technologically advanced or even just plain ol’ attractive. But few lists are as straightforward as the one that looks at the best-selling automobiles of the year, and we here at Pacific Honda were very excited to see that three of 2013’s best-selling cars are vehicles that we currently sell.

2014 Honda Civic priced from $18,190*, new CVT boosts city mpg

 by: Jeffrey Ross

For the third consecutive model year, Honda has given its Civic lineup some substantial improvements, and with the 2014 Civic Coupe and Sedan going on sale this week, the automaker has released pricing and fuel economy numbers for its gas and non-Si models. Honda has not released any images of the 2014 Civic Sedan yet, but we got our first look at the updated Coupe last month at SEMA.

Aside from styling changes introduced on the 2013 Sedan being carried over to the 2014 Coupe, the biggest update to all 2014 Civics might be the addition of the continuously variable transmission (CVT). Fuel economy figures carry over for cars with the manual transmission, but models swapping the previous five-speed automatic for the new CVT are seeing a boost in city fuel economy by 2 mpg helping the Civic max out at 31 mpg city for the fuel-miser HF trim level.

In terms of pricing, the 2014 Civic is getting a modest price hike of $225 for the base LX models, which now start at $18,190* for the Coupe and $18,390* for the Sedan (*not including $790 for destination charges). The sedan-only HF trim level is up $175, there's a $275 price increase for the EX and EX-L Coupe and EX Sedan models and an extra $475 has been tacked on to the EX-L Sedan.

Still no word when Honda will drop more info on the Civic Si, Hybrid and CNG models, but the full press release for the LX, EX and HF models is posted below.

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2014 Honda Civic Goes On-Sale Today with a Restyled Coupe, Higher Tech, Better Fuel Efficiency and an Improved Driving Experience

12/04/2013 - TORRANCE, Calif.

-Coupe styling changes accentuate the Civic's sporty and youthful appearance
-Available technology additions include a 7-inch touch-screen Display Audio system and next generation HondaLink™ connectivity
-LaneWatch™ blind spot display comes to Civic line-up
-All-new CVT option increases performance and fuel efficiency

The significantly enhanced 2014 Honda Civic goes on-sale today with a manufacturer's suggested retail price (MSRP) starting at $18,1901 for the Civic LX Coupe and $18,3901 for the Civic LX Sedan.

Extensive fresh and dynamic exterior styling updates on the Civic Coupe and premium interior refinements to all models further enhance the Civic aesthetic appeal. New available features on the 2014 Civic include the 7-inch capacitive touch-screen Display Audio, LaneWatch™ blind spot monitor and Smart Entry with Push Button start. The 2014 Civic also marks the introduction of the HondaLink™ Next Generation connected-car technology. HondaLink™ is an application-based platform that allows a seamless integration between a user's smartphone and the car, providing access to online and cloud-based content and information.

An all-new CVT is available on the gasoline only powered Coupe and Sedan. The CVT enhances responsiveness by providing quicker and smoother acceleration and due to its wider ratio range and reduced internal friction, the CVT helped the LX Coupe and LX and EX Sedans to an improvement of 2 mpg city and 1 mpg combined for EPA fuel economy ratings of 30/39/33 city/highway/combined2.

The Civic Coupe is available in LX and EX trims with a 5-speed manual transmission or the new CVT and EX-L and EX-L Navi versions with CVT. The Civic Sedan comes in LX 5-speed manual or CVT and EX, EX-L and EX-L Navi with CVT. A Civic Sedan HF with CVT is also available. View, build and price at 2014 Honda Civic at automobiles.honda.com/civic.

TRIM	MSRP1	EPA Fuel Economy Ratings2 (city/highway/combined)
Civic Coupe LX 5MT	$18,190	28/36/31
Civic Coupe LX CVT	$18,990	30/39/33
Civic Coupe EX 5MT	$20,290	28/36/31
Civic Coupe EX CVT	$21,090	29/38/33
Civic Coupe EX-L CVT	$22,540	29/38/33
Civic Coupe EX-L Navi CVT	$24,040	29/38/33
Civic Sedan LX 5MT	$18,390	28/36/31
Civic Sedan LX CVT	$19,190	30/39/33
Civic Sedan EX CVT	$21,090	30/39/33
Civic Sedan EX-L CVT	$22,740	30/39/33
Civic Sedan EX-L Navi CVT	$24,240	30/39/33
Civic Sedan HF CVT	$19,940	31/41/35

For More Information
Consumer information is available at automobiles.honda.com/civic. To join the Civic community on Facebook, visit https://www.facebook.com/Honda/Civic.

1MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $790 destination charge and options. Dealer prices may vary.
2Based on 2014 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending driving conditions, how the vehicle is driven and maintained, battery pack age/condition and other factors.

 

Source: autoblog

 

 

2015 Honda Civic Type R Prototype

by: Noah Joseph

With a name like Earth Dreams, you'd be forgiven for assuming that Honda's new family of turbocharged VTEC engines is more about environmental credentials than performance. And to a large degree they are – particularly in 1.0- and 1.5-liter forms. But the 2.0 is another beast altogether.

Thanks to a high-output turbocharger, direct injection, a high-performance cooling system and, of course, variable valve timing, Honda's new 2.0-liter four produces upwards of 280 horsepower while still complying with upcoming Euro 6 emissions standards. Although actual output has yet to be confirmed, that preliminary figure already compares favorably with the Ford Focus ST (252 hp) and Mazdaspeed3 (274 hp) and rests comfortably in between the Volkswagen GTI (217 hp) and Golf R (296 hp).

For demonstration and testing purposes, Honda shoehorned the smaller 1.5-liter turbo four and 1.0-liter turbo three-cylinder engines into an Acura ILX and another Civic hatchback, but the home it gave the 2.0 betrays more than an engine swap. What you see here is essentially the next Civic Type R, following a long line of Honda hot hatches. With this latest model, the Japanese automaker is targeting the front-drive lap record at the Nürburgring that belongs to the Renaultsport Megane Trophy and before that, to the lightweight Megane R26.R. A tall order, to be sure, so we headed to Honda's R&D center in Tochigi, Japan, to take it out for a ride.

Driving Notes:

• Walking around this Type R prototype, you can immediately tell this is no ordinary Civic – even with the concealing matte black treatment and taped-up elements. It's got prominent beefed-up wheel arches, a big rear wing and a rear diffusor from which quadruple exhaust tips protrude – something you don't see on any of the aforementioned rivals short of the Golf R. Lightweight alloys do little to hide the cross-drilled brake discs with bright-red Brembo calipers. Step inside and you'll find bucket seats deeply bolstered and clad in Alcantara, with a thick-rimmed steering wheel right in your chest.
• Pulling out of the paddock and onto the access lane to the banked track, the Type R responds instantly to a floored accelerator. Although Honda has made no mention so far, the absence of any discernible lag makes us wonder if it hasn't fitted a variable-geometry turbocharger or if the Tochigi engineers had managed to tune the turbo and VTEC to work in concert to eliminate the lag.
• Nor was there much torque steer evident as we sped down the narrow lane, prompting similar questions over whether Honda is using a differential – either mechanical or electronic – to keep the beast on the straight and narrow. These and other questions will, of course, be answered with time, which isn't something the Type R seems to take a lot of to reach a rather brisk pace.
• Racing onto the banked track, our car was limited to 200 kilometers per hour (124 miles per hour), a speed to which it pulled with authority. The limiter cut in when there was still plenty of accelerator travel to go and a sixth gear we never had a chance to grab. We couldn't help but wonder what she'd do derestricted, but for this early drive, we were forbidden from using the most steeply banked lane at the top of the track anyway. Just the same, the car tracked smooth and solid through the sweeping turns, and whatever that lesser car was that pulled out onto the inside lane of the track as we passed the pit exit grew in our windshield and shrank in the rearview mirror like it was stationary.
• Honda has clearly left few greasy bits unchanged in the Type R from the standard five-door Civic hatch on which it's based. Everything about it feels tight: the weighted steering, the firm pedal feedback and the taut suspension that only stiffened at the touch of the red Type R button next to the steering wheel.
• Unfortunately, our two laps were up in tellingly short time, but we were left impressed by a solid hot hatch in the making that just might stand a chance of knocking Renault off its perch at the top of the Nordschleife leaderboards. We look forward to seeing it try, but more than that, we're hoping that Honda finally gifts North American consumers with this most forbidden bit of fruit.

Source:autoblog

Honda Safety In S.C

Happy Honda Days Sales Event

Honda #StartSomething Special: Edythe

Bad Credit? No Credit? Finance Thorugh Pacific Honda Anyway!

If you were to visit our dealership website right now and read about our excellent financing department, you’d catch a little nugget in the text making the claim that even potential buyers with poor credit or no credit at all (that means you, first time car-buyers!) can get approved for loans that help them drive away in the vehicles of their dreams.

2014 Honda Civic Coupe

by: Michael Harley

Honda lifted the covers off its refreshed Civic Coupe at SEMA earlier this month, showing off its updated styling and redesigned 18-inch wheels, but didn't unveil its interior or mechanical upgrades until today at the LA Auto Show. Eager to show off its latest arrival, Honda allowed me to check out and drive the new coupe a few weeks ago.

The interior, which was hidden beneath heavily tinted glass at SEMA, features new colors, upgraded seating materials and new technology. The interior themes are now more color coordinated and feature upgraded Tricot soft weave. Black is the standard interior color, with a choice of black or gray seats. A new display audio system is also found on the EX/EX-L trims. The seven-inch capacitive-touch screen, with a matte finish to reduce the annoyance of greasy fingerprint marks, allows users to not only tap once for a function, but to double-tap, slide, flick and pinch - as if they are using a familiar smartphone or tablet. The new infotainment interface not only accepts USB and Bluetooth data exchange, but has also been configured with HDMI for future upgrades. Some of you may have also noticed the exterior mirrors on the SEMA car, as they were fitted with cameras for Honda's blind spot minimizing Lanewatch system. It is now offered on the Civic Coupe for EX trims and above.

Mechanically, the new Civic Coupe rides on an upgraded suspension system that features revised spring rates (front up by four percent, rear up by three percent), a stiffer rear stabilizer (up by 25 percent) and larger 16-inch wheels (wearing 205/55R16 tires). The engineering objective was to improve handling and responsiveness while flattening cornering. According to Honda, the tweaks should give the Civic Coupe better linear steering feel than either the Hyundai Elantra or the Ford Focus.

The most significant upgrade is with the transmission, as Honda has fitted the Civic Coupe with an improved continuously variable transmission (CVT). The new belted gearbox promises improved fuel economy thanks to wider ratios (up 22 percent) and reduced friction. It is also lighter (by 12.5 percent) and its driver interface has been enhanced with the automaker's G-Design Shift control system. The new CVT should give better throttle response and a more linear feel to acceleration. Wheel-mounted paddle shifters (EX and EX-L trims) work in D-range and S-range, the latter simulating a seven-speed gearbox. Lastly, Honda has bumped the output of the 1.8-liter four-cylinder slightly to 143 horsepower and 129 pound-feet of torque (from 140 horsepower and 128 pound-feet of torque) with the help of an exhaust system refinement.

I spent about 15 minutes in the updated and upgraded Civic, driving a big urban loop in Torrance, California where Honda has its North American headquarters.

Driving Notes:

• The Civic's interior was significantly updated for 2013 after lackluster reception of the all-new 2012 model sent Honda back to the design studio to improve things. The alterations for 2014 aren't nearly as dramatic - consider them a further refinement. I suspect few will notice the upgraded seating materials, but the new flat-panel infotainment display is a nice addition. Gone is the round volume/power dial on the bottom left and the small joystick on the bottom right, as all of the raised buttons, rockers and dials have been replaced by digital interfaces. After playing around with the system for a few minutes inside the studio, I welcomed the new display and its added functionality but didn't like the touchscreen. I missed the previous-generation physical inputs that were clearly labeled and responded instantly to actuation. In my opinion, and you can call me old-school, capacitive-touch screens that require the driver to remove his or her eyes from the road to precisely position a fingertip on a glass screen are not an improvement in a moving and jostling vehicle.
• On the road, the new suspension tuning has transformed the Civic Coupe from a soft two-door econobox to a mildly sporty coupe. While it still has a long way to go before it ventures comfortably around a racing circuit, its "fun-to-drive" quotient has earned a few more points and its driving dynamics are finally where they should have been several years ago. My seat-of-the-pants g-meter was telling me that the two-door seemed to behave a bit better transitionally, and the ride was more controlled when the road surface went south. Instead of bounding over the broken pavement, it felt stable and anything but nervous.
• I'm no fan of the CVT gearbox, regardless of the vehicle it is in, as the emotionless transmission fails to stir my enthusiast soul. Yet, I was pleasantly surprised by the refined new CVT in the Civic Coupe. Acceleration was (expectedly) buttery smooth and it responded well when I jumped back on the throttle after coasting. Taking the CVT's many benefits into account, I'd choose it over the five-speed automatic if offered the choice. I didn't have a chance to play with the S-range mode, where the CVT simulates a manual gearbox.
• While I couldn't feel the trivial additional horsepower or torque, the Civic moved very well off the line and up to highway speeds. The CVT felt like a good match to the engine's output and power band. It is no Si model, but those in a hurry will find that the two-door effortlessly sprints across intersections ahead of other cars when the light turns green. Not that I tried, of course.
• After two consecutive years of improvements, it appears that Honda has finally delivered a Civic Coupe that earns solid marks in terms of styling, equipment, powertrain and economy. Third time's a charm, right?

Source: Autoblog

2013 Honda Civic Is America's Best-Selling Compact Sedan

October has been in the rearview mirror for a few weeks now, but sales of the 2013 Honda Civic last month have left us with a pretty interesting discovery: the Civic is now officially the best-selling compact sedan in America, besting some competitors that have long given Honda headaches.

KBB names 2014 Honda Accord Plug-In Hybrid the PHEV with best resale value

By: Sebastian Blanco

A number of automakers proudly touted their vehicles' inclusion on the 2013 edition of the Kelley Blue Book's Best Resale Value list this week. But only Honda can say (and did, of course) that the 2014 Honda Accord Plug-In Hybrid is the PHEV with the best resale value. Even though the car only went on sale in January 2013 and we don't expect too many to be available on the used market any time soon, KBB puts vehicles on the list that are "expected to maintain the greatest proportion of their original Manufacturer's Suggested Retail Price (MSRP) after five years of ownership." It's a futures thing.

The Accord PHEV was one of four Hondas on KBB's list – the others were the 2014 Honda CR-V (top ten finalist), the standard Accord (best mid-size car) and the 2014 Civic Si (best sporty compact car) – and there were many more from other automakers. You can read more over on Autoblog.

This is the first year (we think) that KBB has had a special PHEV category in its best resale awards. Last year, the 2013 Ford Fusion Hybrid was named the best hybrid/alternative energy car. And the year before, the 2012 Honda Civic Hybrid was named the best hybrid car.



Official Press Release:

American Honda received four Best Resale Value Awards from trusted vehicle valuation source Kelley Blue Book www.kbb.com. The 2014 Honda Accord, the all-new 2014 Plug-in Hybrid Accord the restyled 2014 Civic Si, each earned the top award in their respective segment for projected resale value after five years of ownership. Additionally, the 2014 Honda CR-V was honored as one of the overall Top 10 Best Resale Value vehicles in America.

2014 Honda Vehicles Honored with Kelley Blue Book Best Resale Value Awards

2014 Honda Accord – Best Resale Value: Mid-Size Car
2014 Honda Accord Plug-In Hybrid – Best Resale Value: Plug-In Vehicle
2014 Honda Civic Si – Best Resale Value: Sporty Compact Car
2014 Honda CR-V – Best Resale Value: Top 10

"Honda vehicles are engineered to provide a fun-to-drive experience as well as overall value for the money," said Michael Accavitti, senior vice president of automobile operations at American Honda. "With a continued focus on quality, fuel efficiency and premium content, we have always believed that a Honda provides every buyer with added value, and we are honored to be recognized for our efforts by valuation leader Kelley Blue Book."

Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original Manufacturer's Suggested Retail Price (MSRP) after five years of ownership. Since depreciation (or loss of value) is typically a car buyer's primary expense during ownership, these awards are designed to help consumers make more informed car-buying decisions.

"Honda earns three segment awards this year and a seat in the Top 10 with its impressive lineup," said Eric Ibara, director of residual consulting for Kelley Blue Book. "Repeating their category wins for the 2014 model year, Honda Accord, CR-V and Civic Si live up to its high expectations, continuing to dominate among competitors."

For more information about Kelley Blue Book's Best Resale Value Awards, please visit: http://www.kbb.com/new-cars/best-resale-value-awards/.

Source: Autoblog

With Love, From Bolton

Honda On Top

The Toyota Camry may lose its title as the best-selling car in the US next year and the Honda Civic has already managed to outsell the Toyota Corolla to become the top-selling compact in the US, but it looks like the domination woes have just hit Toyota on its own turf. Bloomberg reports that the all-new Honda Fit carries the distinction of being the best-selling car in Japan for October – the Fit's first full month on sale – outselling the popular Toyota Prius and Toyota Aqua (our Toyota Prius C).

Unlike the Camry's 16-year reign on US car sales, Japan's race seems a little tighter with the Fit most recently topping the sales charts in May 2011. Since then, though, the two Toyota hybrids have been the top two cars in for sale in Japan. The US won't get the next-gen Fit until the third quarter of 2014, but this new hatchback should be another solid option for buyers in the increasingly popular subcompact segment.

Source: Autoblog

2014 Honda Accord Among Finalists for Green Car of the Year Award

We can say with absolute confidence that Honda prides itself on being one of the “greenest” automakers on the face of the planet. Considering how much time, money, and energy goes into making Honda vehicles so efficient, we know that the engineers who make these things happen would love to be nominated for the Green Car Journal’s annual Green Car of the Year award.

Honda's Next-Gen Fuel Concept to Debut in LA, Along With Civic Updates

by: Brandon Turkus

Honda is bringing a new concept to the this month's Los Angeles Auto Show called the FCEV Concept. "FCEV" stands for something, and no, it's not "funky chicken earns victory" or other such nonsense - it's short for fuel-cell electric vehicle, a market that Honda has played in, most recently, with its hydrogen-powered FCX Clarity.

The FCEV is nothing more than a styling exercise (click above to enlarge the sketch) for an eventual production fuel-cell vehicle set to hit US and Japanese dealers in 2015 (sorry Europe, you're stuck waiting). It's not heading to LA to tell us anything about the wider application of the technology used in the FCX Clarity, so fans of hydrogen power shouldn't get too excited. Still, the news that Honda is still pondering a wider-spread for its fuel-cell technology is quite exciting.

"The Honda FCEV Concept demonstrates the company's vision for the future of personal mobility and our commitment to developing advanced alternative fuel vehicles. As we work toward the introduction of our next-generation fuel-cell vehicle in 2015, our long-term experience with fuel-cell technologies will help us pave a way towards a zero-emissions future," said Mike Accavitti, senior vice president of American Honda.

Besides the world debut of the FCEV, Honda will also be showing more updates for the 2014 Civic. Following the showing of an enhanced Civic Coupe at SEMA last week, Honda doesn't make it clear if we'll be seeing tweaks for the coupe and sedan or if it will just be a reshowing of the models we saw in Las Vegas. Take a look below for the official press release from Honda, and then check back here on November 20 when we have a full recap of everything that happened on the Honda stand at the 2013 Los Angeles Auto Show.

Honda FCEV Concept sketch hints at futuristic and aerodynamic design of next-generation fuel-cell electric vehicle launching in 2015
Honda also will announce further upgrades to the 2014 Civic, the best-selling compact car in the U.S.

Today a sketch was released of the Honda FCEV Concept in advance of its debut at the 2013 Los Angeles Auto Show on November 20. The concept model expresses a potential styling direction for Honda's next-generation fuel-cell electric vehicle (FCEV) launching in the U.S and Japan in 2015 and later in Europe.

"The Honda FCEV Concept demonstrates the company's vision for the future of personal mobility and our commitment to developing advanced alternative fuel vehicles," said Mike Accavitti, senior vice president of American Honda Motor Co., Inc. "As we work toward the introduction of our next-generation fuel-cell vehicle in 2015, our long-term experience with fuel-cell technologies will help us pave a way towards a zero-emissions future."

Honda has led the industry in the development and deployment of fuel-cell electric vehicles. In 2002, Honda was the first automaker to begin a retail initiative with the leasing of its fuel-cell electric vehicles to fleet customers. Honda also was the first automaker to put a fuel-cell electric vehicle in the hands of an individual retail consumer in 2005. Today, about two dozen customers are driving the FCX Clarity – enjoying the benefits of driving this advanced technology vehicle, while also contributing valuable experience, helping Honda to advance fuel-cell technology for the future.

Further details about the Honda FCEV Concept and the enhanced 2014 Civic, America's best-selling compact car, will be revealed on Nov. 20 at 1:35 p.m. PST at the Los Angeles Auto Show. For photos showing the styling direction of the Honda FCEV Concept, please visit www.hondanews.com.

Honda Environmental Leadership
In addition to producing the FCX Clarity, Honda has deployed numerous technologies to improve fuel efficiency and reduce CO2 emissions, including those incorporated in the Accord Hybrid, Accord Plug-In Sedan, Honda Fit EV and the Civic Natural Gas. Honda has also led the Union of Concerned Scientists' (UCS) rankings of overall vehicle environmental performance since 2000, and numerous Honda vehicles have been awarded top green accolades from the America Council for an Energy-Efficient Economy (ACEEE), appearing on the ACEEE's list of America's greenest vehicles for 16 consecutive years. The FCX Clarity was also named the 2009 World Green Car.

Source: Autoblog