Thursday, October 24, 2013

Sirius and Honda Extend Relationship to 2020

Sirius XM Radio (NASDAQ: SIRI) and American Honda Motor Co., Inc. have extended their relationship to January, 2020, significantly increasing the penetration of SiriusXM factory-installed technology in new Honda and Acura vehicles.
Starting in 2014, American Honda will steadily increase the penetration of SiriusXM across its entire vehicle lineup. The automaker will expand SiriusXM as factory installed equipment on its best-selling models, including the Accord, Civic, CR-V and Pilot, as well as add SiriusXM for the first time ever to the Fit, CR-Z and Insight. In addition, SiriusXM will become standard equipment on Acura ILX.
American Honda introduced its first vehicles with factory-installed satellite radio starting in 2003, and has produced more than 5.6 million vehicles with satellite radio to date.
"American Honda is one of the original automakers to adopt satellite radio, and its increase of SiriusXM factory-installed satellite radio in Honda and Acura vehicles is a testament to the strong demand among customers and dealers for SiriusXM," said Steve Cook, executive vice president, sales and automotive, SiriusXM. "We are pleased to continue our relationship with American Honda to 2020 and look forward to a very significant number of loyal Honda customers becoming part of our family of more than 25 million satisfied subscribers."
"A wide variety of commercial-free music, live sports, and exclusive entertainment programming has become an important feature for our customers," said Art St. Cyr, vice president of product planning and logistics, American Honda. "Increasing the availability of SiriusXM makes our vehicles more fun-to-drive and enjoyable."
Customers purchasing any new Honda or Acura vehicle equipped with satellite radio will receive a 3-month subscription to SiriusXM's All Access Package with access to SiriusXM's premium programming lineup, including every NFL game, Howard Stern, every NASCAR® race, Oprah Radio® and MLB Network Radio™, and more, plus access to SiriusXM Internet Radio on smartphones and other connected devices as well as online at
For more information on SiriusXM, please visit
About Sirius XM Radio
Sirius XM Radio Inc. is the world's largest radio broadcaster measured by revenue and has more than 25 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.
On social media, join the SiriusXM community on Facebook,, Twitter,, Instagram,, and YouTube at

Source: Honda Media Newsroom

No comments:

Post a Comment